The name beat three other contenders in a vote at a chaotic founding conference for Your Party.
Badenoch had labelled Reeves 'spineless' and 'utterly incompetent' in a response that many felt crossed a line.
Can't help but feel those responsible for Brexit should not, for example, be riding high in the polls with a new party...
We've now got The Telegraph joining the Brexit resistance, after the formerly pro-leave paper ripped into its 'near-disastrous' consequences.
Blimey, this should set some alarm bells ringing. After a rough few weeks, Reform now find their advantage in the polls slipping.
The analysis also found that the average Briton has seen a hit to GDP per head of between £2,700 and £3,700.
So much for love thy neighbour...
Its cabinet has approved £10m in cuts.
"It was making the people that can afford it pay more."
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