Fashion

A pair of busty best friends frustrated at being unable to find sexy lingerie that fitted their well endowed assets have set up shop to cater for women in a similar predicament. Alice Holden, 25 and 30GG, and Fleurette Mulcahy, 24 and 28FF/G, both struggled to find bras to fit since the age of 14, and became sick of unflattering and frumpy underwear. Instead, the pair, who met studying Geography at King's College London in 2011, decided to set up...

Rolexes are expensive, luxurious and coveted… but cool? We’re not so sure about that. Rolex is a Swiss watch manufacturer that has the utmost respect from everyone in the general public and those in the watch industry. Don’t get us wrong, they are beautiful little pieces, but not the first brand that springs to mind when you’re after something that is edgy, hip, and a little bit daring. For those traits, you’d best shop elsewhere. To begin with, let’s have...

By Susanne Malim, Managing Director of Jermyn Street Design As usual, this summer saw Wimbledon officials strictly enforcing the players’ “all whites” dress code, enforcing the view that we are all sticklers for formal attire at every occasion.  Uniforms and dress codes certainly play a role in certain situations, but, times are changing! In response to changing trends, corporatewear designers are bringing laid back style and individuality to uniforms.  Given the evidence behind this growing trend, Wimbledon officials may even be...

Like kids in a candy store, here at The London Economic HQ we’ve been let loose on some of this seasons must have trainers. And they are pretty spectacular. From the bold to the plain, they have our wallets twitching and the soles of our feet dancing happily. And since experts recommend that we spend four hours a day on our feet, what better way to spend that time than in some of the best footwear available on the market....

Whether it’s your mother or sister, wife or daughter, pearls have always been considered to be timeless classics when it comes to jewelry. Pearl jewelry are diverse and range from bracelets, to earrings, rings to necklaces, with the most popular one being the latter. If you are thinking about gifting a pearl necklace to someone you should probably know a few things about pearls and more importantly pearl necklaces which will help you make a better decision. Keeping that in...

It can be argued that, other than obvious physiological, anatomical and biological differences between women and men, perhaps one of the major reasons holding back women’s optimal performance in sports are bouncing boobs. Don’t you think? Seriously, when you’ve done some form of high-intensity or high-impact sports activity before, like basketball, you must know that we have a point. High Impact Sports Require High Impact Support Yet, with the availability of high-impact bras, there really isn’t any excuse when it...

A trio of bikini-clad beauties braved the chilly capital in a bid to raise awareness for crocodiles being used in high fashion. The beauties wore fake crocodile masks as part of their snappy protest against the likes of Louis Vuitton for using their leather to make expensive bags. Holding banners, the trio crashed the first day of London Fashion Week, while shouting "Animals Die for Exotic Skins" and "Cruelty to Crocodiles Unmasked." The action, at The Strand in central London...

Valentine's Day is on the horizon and the sticky issue going through the minds of every taken man in the country is; what should I buy the missus? Flowers are safe, chocolates are safer and jewellery lands in the same minefield occupied by makeup and toiletries - not to be touched. But with clothes you feel like you might just have a shout. Not according to the vast majority of British women. A new survey has found a huge eight in...

There is a lot of talk around body shapes and which style of coat, dress, trouser, suits your physique; particularly if you’re a woman, but men are often forgotten. With the colder seasons right around the corner, Superdry has created this graphic to help men get the right jacket/coat for their body shape. Particularly if you’ve booked an Autumn/Winter trip away, packing your bag perfectly for the colder weather is something that you should always get right first time round,...