Business
How To Select a Digital Marketing Agency For Your Business in London
Choosing a digital marketing agency for your business can be overwhelming in London. However, with these steps you will not only pick the right digital agency for your business, but also a great team willing to make your business successful. Just like when hiring a member of staff, the process of selecting a digital marketing agency should be the same. Although the relationship may differ, the selection process and criteria are similar. Digital agencies are ubiquitous in London, it’s true....
UK To Endure Recession As Growth Forecasts Cut
The UK is set to endure another recession at the turn of the year with growth forecasts cut from 2.6 and 2.4 per cent three months ago respectively, to 0.4 per cent and 1.4 per cent today. "Severe confidence effects on spending and business” have been projected by the EY Item Club, with unemployment rising from 5 per cent currently to 7.1 per cent by the end of 2019. This will have a knock-on impact on household real disposable income, which is...
Are offline and printed advertisements still important for business?
There is no denying the popularity of social media platforms. Websites and downloadable applications help us to communicate, share photos and talk to friends and family far away, but we also use social media for our business aims. Facebook, Twitter, Google +, Linked In and Bing or sales platforms like Etsy and Shopify help us to advertise products online (often) free of charge. You may be wondering if allocating funds for printed business listings, business cards, flyers, calendars and posters to communicate with customers about...
Goodbye organic reach. Hello paid promotion and employee advocacy
Tor Goldfield, Head of Content at Southerly – the creative content agency Right now, there are two camps of marketers. There are some who still believe a well-crafted piece of content will resonate so naturally with the intended audience that it can be sent out into the world with little more than a nudge on social media and deliver the desired results. Then there are those who’ve realised times are changing and that it often takes a bit more to...
2016 The Year of Logo Rebranding
It seems like logo redesign is very popular in 2016, especially for some of the world’s biggest and most popular brands. Rebranding can often negatively affect a product, especially if their consumers have grown to love their logo design. But change can also be a good thing and it seems like brands are willing to modernise their look for the digital age, that is 2016. Let’s have a look at a variety of businesses who have amped up their logo...
Marketers need to sleep around more
John Brown looks at why being devoted to a single strategy or channel is the wrong approach... If you remove politicians and footballers, humans have a pretty staggering tendency to bond for life. We’re one of only a handful of mammal species that pair and commit. This innate loyalty is pretty useful in many ways. But, when it comes to marketing, we need to up the promiscuity levels. I hold my hands up right now and say I am not...
Happiness at Work
Ask most managers what their top priorities are for their direct reports and I would be hugely surprised if the word ‘happiness’ appeared anywhere on a list littered with words like ‘productivity’, ‘creativity’ ‘target-orientated’, ‘efficient’ etc. But we are now interested in the idea of happiness at work (and in society) and there is a whole happiness industry emerging rooted in positive psychology, driven by individualism and personalisation and expressing itself in the health and wellbeing agenda. It is important...
Should your office switch to casual dress code?
An office full of employees in jeans – for some people, this sounds like a dream. For others, the thought alone is enough to cause them to break out in a cold sweat. How do you figure out which dress code policy is right for your workplace? The tech start-ups may have spearheaded the dressed-down office trend, but nowadays more and more companies are adopting it. If you’re one of those business owners wondering whether or not you should also...
There should be NO all female quotas, says industry workforce
It is widely accepted that the engineering industry is short of women, and within the engineering sector there is a huge gender pay gap. A survey by Energy Jobline, an Energy and Engineering job board, asked their engineering users if they agree in quotas to increase the participation of women in the industry, and the results were surprising. A resounding 71 per cent of those questioned said they didn’t think a quota was necessary. Even though only 9 per cent...