Thought leadership – Should social media keep its nose out of B2B marketing?
By Jo Loft, Co-Founder & Client Services Director, Fanatica Social media. Online word of mouth. Web 2.0. Web 3.0. It enabled Cancer Research UK to raise an unprecedented £8m in less than a week. It allowed 3,000 people share the mug shot of a violent criminal in California in two days – because they thought he was good-looking. But, if you’re a business-to-business organisation, so what? Brands need to be top of mind when decision-makers come to make their purchase....
30/07/2014
By Charlotte Hope – Celebrity Writer Tulisa Contostavlos There really isn’t more I can add to this title. There’s just so much to SAY. I understand that Tulisa’s drug bust trial fell apart last week in court when it was decided that the ‘fake Sheikh’ was actually not telling the truth. The actual facts of this case seem to have been shrouded in the fame that Tulisa brought to the court room, but it seems she was set up for...
Don’t sanction Russia – Integrate Putin
By Elsa Buchanan As US and EU leaders outline the finishing touches on their Russian economic sanctions, experts say Putin needs to be integrated to the debate, not economically quarantined The European Union and the US have finally imposed punitive economic sanctions on Russia in response to Moscow's continued support for separatists in eastern Ukraine. But as EU members are giving themselves big pats on the back – these are the most extensive EU sanctions imposed on Russia since the...
Brazil emerges victorious as World Cup host nation
By Joe Mellor, Deputy Editor They may not have been crowned world champions on the pitch but Brazil, hosts of this year's momentous FIFA World Cup 2014, have come out as victorious in a wealth of other ways. Have a look at these fantastic statistics; •Over 1 million foreign tourists visited Brazil for the FIFA 2014 World Cup •Resulting in a USD$13.5 billion boost to Brazilian economy (FIPE) •Host city Natal saw 851% in tourist spending during the World Cup...
A day out at Lords
By David De Winter, Sports Writer I like to think that I’m a man of the people. When I’m not working (which is most of the time) I like to spend my time wine-tasting, going to the opera and answering questions on University Challenge – pursuits to which I think the common man can really relate. When not doing these things I can often be found playing real working-class sports such as golf, tennis and badminton. In fact, possibly my...
Healthy salads stuffed with secret salt
By Joe Mellor, Deputy Editor Huge amounts of salt continue to be added to many restaurant, café and supermarket salads, according to a new survey by Consensus Action on Salt & Health (CASH). This is despite calls in 2010 to lower salt in salads, as certain restaurateurs and food manufacturers continue to sneak in large amounts of unnecessary salt when it comes to serving up their ‘healthier’ dishes and raising the nation’s blood pressure CASH surveyed 650 ready-to-eat salads available...
Jonny’s Shares
British American Tobacco are smoking profits along with Next who have had a terrific start to 2014 Despite the stagnant market place over the summer months there has been numerous goings on over the past two weeks with many interim results publications. In previous share news Sports Direct owner Mr Ashley controversially opted out of the companies share bonus scheme, which caused a decrease of two per cent over the past two weeks since their interim result statement, although recent...
‘No such thing as luck’ argue London’s small business owners
By Joe Mellor, Deputy Editor New Research shows 71% of London-based SMEs do not believe in luck in business, but almost one in three think it has a strong influence on success London business owners have poured cold water on the notion that you need to be lucky in order to be successful, according to new research conducted on behalf of online accounting and payroll software Sage One. The study of more than 1,000 small business owners across the UK...
The TTIP threat to locally-sourced food
Buying British Food and EU-US trade deal: Why you can’t have both, Mr Cameron By Elsa Buchanan David Cameron’s reshuffled government should be applauded for outlining a £400 million plan last week to boost the central government to buy fresh, locally sourced, seasonal British food. "Our long-term economic plan is all about backing the do-ers and the hard-workers – and no one does more or works as hard in Britain today than our farmers. By opening up these contracts, we...