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Money well spent? Reactions as £2.6m Downing Street media room is now ready

Labour previously branded the hi-tech refurbishment a “vanity project”.

Joe Mellor by Joe Mellor
2021-03-25 15:00
in Media, News
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The Prime Minister will make his debut appearance in Downing Street’s newly-completed White House-style briefing room next week when he leads a Government press conference.

Downing Street has confirmed that work on its media room in No 9 – which the PA news agency revealed had cost £2.6 million to install – is finished.

Labour previously branded the hi-tech refurbishment a “vanity project”.

The briefing room will host future Government coronavirus press briefings as of Monday, when Boris Johnson addresses the nation about the next stage of lockdown easing.

Prime Minister Boris Johnson will lead the first Covid press conference on Monday from No 9 Downing Street
Prime Minister Boris Johnson will lead the first Covid press conference on Monday from No 9 Downing Street (Hannah McKay/PA)

On March 29, further restrictions will be lifted, with the “stay home” guidance removed and limited contact between different households permitted, along with many outdoor activities and sports.

The Prime Minister’s official spokesman told reporters: “Work on the briefing room in No 9 Downing Street is now complete, so going forward all future coronavirus press conferences will take place over in No 9.

Allegra Stratton

“They will begin on Monday when the Prime Minister does a press conference in there.”

Mr Johnson’s press secretary Allegra Stratton said the Government still planned to go ahead with daily televised briefings – the concept that was the main driver behind creating the new media space.

Leaked images have shed light on what the No 9 press briefing room looks like
Leaked images have shed light on what the No 9 press briefing room looks like (ITV News)

The launch of the televised briefings had been anticipated as early as the autumn, but in January No 10 said they were being delayed as ministers planned to hold regular press conferences during the lockdown.

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Lobby correspondents, the political reporters based in Parliament, currently have daily briefings with the Prime Minister’s official spokesman, or his deputy – both civil servants.

Milestones

But under proposals set out in July, an afternoon session will be filmed at 9 Downing Street, led by Ms Stratton.

As a politically appointed special adviser, rather than an impartial civil servant, she will be able to take aim at opponents as well as defend the Government’s actions.

Ms Stratton said: “Yes, we are (intending to go ahead with the televised briefings) but we just don’t know yet when.

“It is all about hitting milestones in the road map.”

Reactions

1.

So we gave ourselves a Supreme Court, turned ministries into departments, gave the army a ‘Ranger’ battalion and now have a lovely blue press briefing room. What other acts of slobbering imitation can we stoop to?

— Hugh Laurie (@hughlaurie) March 21, 2021

2.

“It’s a metaphor for an entire year of Covid incompetence”

Journalist Ian Hislop says it’s “a ridiculous amount of money” to spend £2.6 million on a briefing room while granting NHS workers a 1% pay rise. #bbcqt pic.twitter.com/3qcEbhjE63

— BBC Question Time (@bbcquestiontime) March 18, 2021

3.

Always a joy to watch Ian Hislop make politicians look like dorks on #bbcqt

— Bazz (@BazzFlashman) March 18, 2021

4.

Inside the Tory’s press briefing room (according to @mortenmorland).

The renovation of Downing Street’s new White House-style press briefing room cost £2.6 million. Read more: https://t.co/zoq8H2mhYw pic.twitter.com/FcTjOAKXDr

— The Times (@thetimes) March 19, 2021

5.

If the gov needed to spend £2.6m on a briefing room so they can communicate with the public, how have they been able to do all these briefings over the past year? https://t.co/LbRGuh8aQI

— Gareth Howe (@MontyMole) March 18, 2021

6.

"Downing Street's new press briefing room to open next week"

Interior design by Ms C. Symonds pic.twitter.com/CFkPPpANmj

— Polemic Paine (@PolemicTMM) March 25, 2021

Related: David Cameron being investigated for breaking lobbying law he introduced

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