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Home News Media

‘Who approved it?’ – Angry reactions to sexist Government lockdown poster

"Reinforcing the view that it is a woman’s job to homeschool, clean, do the childcare."

Joe Mellor by Joe Mellor
2021-01-28 14:49
in Media, News
Grab from Twitter showing a "stay home, save lives" poster which has been withdrawn by the Government following a backlash over its apparently sexist depiction of women. The poster has been axed because it 'does not reflect' the Government's views. Issue date: Thursday January 28, 2021. Credit;PA

Grab from Twitter showing a "stay home, save lives" poster which has been withdrawn by the Government following a backlash over its apparently sexist depiction of women. The poster has been axed because it 'does not reflect' the Government's views. Issue date: Thursday January 28, 2021. Credit;PA

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The Government has withdrawn a “stay home, save lives” poster following backlash over its apparently sexist depiction of women.

The poster showed one picture of a woman reclining in a man’s arms on the sofa followed by three images of women looking after children and doing housework.

The Prime Minister’s official spokesman said: “It has been withdrawn and removed from the campaign.

“I will make clear that it does not reflect the Government’s view on women which is why we have withdrawn it.”

Who made this? And who approved it?
Heteronormative.
Reinforcing the view that it is a woman’s job to homeschool, clean, do the childcare.
Are the men out there fighting a war or something? pic.twitter.com/Q7tHtIUx4m

— Prof Pragya Agarwal (on hiatus) (@DrPragyaAgarwal) January 28, 2021

Asked whether the infographic was checked before being produced the spokesman said: “We have provided and have produced information throughout the pandemic to try and ensure that we can communicate our key messages, specifically around the importance of staying at home to protect the NHS and to save lives.”

Who produced the image?

The spokesman was unable to say who produced the image.

What the actual WOMEN DO MORE THAN CHILDCARE AND HOUSEWORK is this? pic.twitter.com/HuYhbFHnwT

— Kate Jarman (she/her) 💙 (@KateBurkeNHS) January 28, 2021

The image sparked fury online, with Kate Jarman, an NHS manager, saying: “What the actual WOMEN DO MORE THAN CHILDCARE AND HOUSEWORK is this?”

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Pragya Agarwal, a data scientist, said: “Who made this? And who approved it?

“Heteronormative. Reinforcing the view that it is a woman’s job to homeschool, clean, do the childcare.

“Are the men out there fighting a war or something?”

A message from the Government to the nation’s women and girls!!

In 2021.

Turns out 1950s sexism is spreading fast too. pic.twitter.com/n6pHIz7cwu

— Yvette Cooper (@YvetteCooperMP) January 28, 2021

Very worrying the government thought it was ok to produce this given the reports about the way lockdown has affected women's careers and increased female unemployment. Looks like a poster from the 50s.https://t.co/xaUvwuEdsx

— Catherine Priggs (@CatPriggs) January 28, 2021

“This does not reflect our view on women and we have removed it,” says No10 on this somewhat ill-advised poster. Begs the question, who does it insult more, women by branding them domestic skivvies, or men, suggesting all blokes do in lockdown is sit on their arses? pic.twitter.com/2r4DIoND5e

— Tom Newton Dunn (@tnewtondunn) January 28, 2021

Related: British Gas boss ‘lied about fire and rehire,’ claims MP as strike action to begin

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