• Privacy policy
  • T&C’s
  • About Us
    • FAQ
    • Meet the Team
  • Contact us
TLE ONLINE SHOP!
  • TLE
  • News
  • Politics
  • Business
  • Sport
  • Opinion
  • Elevenses
  • Entertainment
    • All Entertainment
    • Film
    • Lifestyle
      • Horoscopes
    • Lottery Results
      • Lotto
      • Thunderball
      • Set For Life
      • EuroMillions
  • Food
    • All Food
    • Recipes
  • Property
  • Travel
  • Tech/Auto
  • JOBS
No Result
View All Result
The London Economic
SUPPORT THE LONDON ECONOMIC
NEWSLETTER
  • TLE
  • News
  • Politics
  • Business
  • Sport
  • Opinion
  • Elevenses
  • Entertainment
    • All Entertainment
    • Film
    • Lifestyle
      • Horoscopes
    • Lottery Results
      • Lotto
      • Thunderball
      • Set For Life
      • EuroMillions
  • Food
    • All Food
    • Recipes
  • Property
  • Travel
  • Tech/Auto
  • JOBS
No Result
View All Result
The London Economic
No Result
View All Result
Home Food and Drink

Spirit of the Week: Hernö Pink BTL Gin

Pink BTL Gin is the Swedish distillery's response to the market's influx of unremarkable 'pink gins'.

Jon Hatchman by Jon Hatchman
2020-05-01 15:47
in Food and Drink
Hernö pink btl gin spirit delivery
FacebookTwitterLinkedinEmailWhatsapp

A protest of sorts to confront the many “pink gins” on the market, Hernö has launched a new Pink Bottle Gin.

Available from Selfridges, the limited-edition gin is Hernö founder Jon Hillgren’s tongue-in-cheek response to the raft of flavoured and pink gins he believes are watering down the spirit’s vast heritage and craft behind it.

According to European alcohol laws, pink gin doesn’t technically exist. It is, in fact, a classic cocktail, in which gin is mixed with Angostura bitters. Hernö Pink BTL Gin is exactly that: a pale pink labelled bottle filled with organic London Dry Gin that’s crystal-clear, produced with no additives (such as colourings), artificial aromas or sugar.

On the recent launch of Hernö Pink BTL Gin, Hernö founder Jon Hilllgen said: “I love gin, it’s hardly a secret. In my creation, I put a lot of importance into the fantastic history and tradition of gin. Juniper predominant, no gimmicks. With that said, I don’t mind creative and new products in the sector. Today we see many products that are riding on the increased interest in just gin, however, I am concerned that gin as a product and concept is being watered down. More and more “gin” is emerging that tastes anything but like juniper. That is why I believe that there needs to be greater compliance with the EU’s definition of what may be called just gin.

“This latest tongue-in-cheek protest launch is our call out to people not to destroy gin’s heritage and history. It is a pink bottle of gin; the liquid is obviously transparent. It offers fruity and floral notes that so many are asking for but most importantly, it packs a juniper punch thanks to the extra amount of juniper used. It’s the hero of gin, let’s never forget that.”

Inducted into the Gin Hall of Fame in 2019, Jon Hillgren is a gin enthusiast, having fallen in love with the spirit on a trip to London in 1999. During the years that followed, Hillgren’s passion quickly evolved into gin distilling, eventually leading to the establishment of Hernö Gin Distillery some 12 years later, following numerous tastings, academic studies and technical visits to distilleries around the world. In 2011, Hernö Gin Distillery was Sweden’s first dedicated gin distillery and the world’s northernmost gin distillery. To this day, the award-winning distillery has become renowned for its core expressions, as well as its run of limited-release gins.

With a base consisting of 96 per cent organic wheat GNS, Hernö Pink BTL Gin is distilled with juniper berries, coriander seeds and strawberries, heated to just under 60 degrees and macerated for 18 hours before rose petals, cassia, black pepper, lemon zest, and vanilla are added. Hernö also makes a point of adding more juniper to its Pink BTL Gin that to any of the brand’s other products. All distilled according to the one shot method, diluted to 42 per cent ABV, using water from the distillery’s own well.

RelatedPosts

Ukrainian chef to open London restaurant staffed by refugees

How To Make: Pulled Chicken with Beer, Maple Syrup & Chilli

How To Make: Spicy Roasted Nuts

How To Make: Homemade Sausages

Upfront aromas of juniper are prominent, joined by some red berry, coriander seed and citrus notes of lemon rind. Juniper and coriander continue on the palate, while the strawberries and rose petals lend a fresh, floral slant to the flavour profile, balanced by the cassia and spices used, all lingering on the finish with some soft heat joined by fruity savours of strawberry and persistent juniper. Sweet, artificial, unremarkable ‘pink gin’, this is not.

Hernö Pink BTL Gin is available from Selfridges.com. RRP £39.99, 50cl.

RELATED: Britain’s best spirit and cocktail delivery services

Tags: Spirit of the Week

Subscribe to our Newsletter

View our  Privacy Policy and Terms & Conditions

Trending on TLE

  • All
  • trending
Abdollah

‘Rescue us’: Afghan teacher begs UK to help him escape Taliban

CHOMSKY: “If Corbyn had been elected, Britain would be pursuing a much more sane course”

What If We Got Rid Of Prisons?

More from TLE

The 8 best German Christmas markets

Gender inequality still stranger than fiction, author claims

“Tonight, we made history”: Scotland votes unanimously to provide free period products for all

Mail asks Sunak to explain tax arrangements – ignoring that their owner is a non-dom himself

UK pet food industry battered by Brexit red tape and border checks

How To Make: Turbot with Strawberry Salad

Oppenheimer – Vaudeville Theatre

Will Google kill TTIP (and does it even matter)?

Bitter much? Piers Morgan mocks An Audience with Adele after not being invited

Muscle power not strength is key to a longer life

JOBS

FIND MORE JOBS

About Us

TheLondonEconomic.com – Open, accessible and accountable news, sport, culture and lifestyle.

Read more

© 2019 thelondoneconomic.com - TLE, International House, 24 Holborn Viaduct, London EC1A 2BN. All Rights Reserved.




No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Entertainment
  • Lifestyle
  • Food
  • Travel
  • JOBS
  • More…
    • Elevenses
    • Opinion
    • Property
    • Tech & Auto
  • About Us
    • Meet the Team
    • Privacy policy
  • Contact us

© 2019 thelondoneconomic.com - TLE, International House, 24 Holborn Viaduct, London EC1A 2BN. All Rights Reserved.