By Priya Kapoor, 1&1 Internet Ltd - The case for .London There are 839,000 SMEs in London (employing 0-249 employees) according to figures from the 2013 “Business Population Estimates” published by the Department for Business Innovation and Skills. So how can SMEs make their business stand out? The latest development set to transform the digital landscape is the emergence of new generic Top-Level Domains (gTLDs). Providing endless opportunities for the way businesses can represent their web identity, up to 1000 new domain...
By Tom Stocks @actorawareness I have been running the Actor Awareness campaign for two years now. The campaign is slowly gathering support from all corners of the industry social media, local newspapers and bloggers. The deeper I look the more apparent it becomes to me that working class actors can not seem to find a way into acting without bags of money. The awareness is at an all time high with high profile actors speaking of the issue and new...
By Miranda Schiller @mirandadadada How to Change the World looks back on the early days of Greenpeace, when the organisation was a small, motley crew of environmental activists from Vancouver. With a keen eye for opportunities to generate media attention, they brought a common cause to the emerging environmental movement: thousands of people joined the call to “save the whales”. But the original group itself fell apart to give way to what would become the global organisation that Greenpeace is...
By Michael McNulty An intense, thrilling piece of frontline film-making. Cartel Land’s in the thick of it, run and gun, handheld cinematography is enough to enjoy on its own. The film opens in the middle of the Mexican desert in the dead of the night as a group of cartel members cook up a batch of meth. One admits, as thick white smoke swirls in the black around them, that what they are doing is wrong, but that if they...
By Miranda Schiller @mirandadadada Paula Bélier is the 17-old-daughter of a cheese farming family in rural France. Early in the morning, she and her younger brother help on the farm, before she cycles to the village to get on the bus that takes her to school in the nearest town. On the bus, she handles all of her family's business phone calls: She is the only hearing person in her family. Both her parents and her brother are deaf. ...
By Ellery Nick @Ellery_Nick Director Anton Corbijn takes us back to 1950s Los Angeles where a photographer is pursuing a debutante actor on the cusp of stardom. With a little luck that golden quiffed kid might just be his ticket away from snapping starlets on red carpets and back to good ol’New York where being a creative means something. And so Dennis Stock tries to pin down the elusive James Dean. Both are young artists who share a similar...
By Drew Nicholson, CEO OgilvyOne dnx Sales vs. marketing In the 80s the typical hierarchy saw sales teams take the lead and Marketing Directors subjugated to exhibition stand design and brochure and signage production. At that time many organisations started to see the disconnect between sales and marketing such as unaligned objectives, dysfunctional and often antagonistic interrelationships. As a result, we saw the rise of the Sales & Marketing Director who was often a combination of the creative entrepreneur and the...
By Mark Robinson, Market Business Developer, Canon UK To support this week’s Small Business Advice Week – which helps the UK’s 4.5 million SMBs thrive with advice from both leading experts and businesses across Britain – Canon’s SMB specialist Mark Robinson shares tips on how SMBs can reap the power of social media to drive revenue. While larger organisations have the ability to absorb revenue fluctuations with previously generated profit, bank credits or investor trust, this impact can me more...
By Mindy Gibbins-Klein Ask any young person what they want to be when they grow up and they will tell you ‘doctor’, ‘lawyer’, ‘footballer’, ‘pop star’ or something similar. It is very unlikely they would say ‘I want to be a leader’ and even less likely they would aspire to be a ‘thought leader’. They probably have never even heard the term. Leadership is seen as something for older, experienced business professionals. But lately young people are being exposed to...
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