Sainsbury’s will no longer advertise on GB News or Nigel Farage’s show following a campaign by Led by Donkeys.
The group had run a series of campaigns and posted a viral social media video that amassed more than 2.5 million views in a bid to put pressure on the supermarket chain.
Billboards outside thecompany’s headquaters asked it to justify “why it pays Nigel Farage’s salary by advertising on his TV show”.
Last night, Lead By Donkey’s tweeted: “After a couple of billboards, an advan at their HQ, more than 2.5 million views on films, and escalating pressure, Sainsbury’s did the right thing. (This tweet is careful corporate speak for “we’ve stopped now”).
“Huge thanks to everyone who contacted @sainsburys, to the volunteers at @StopFundingHate who’ve been monitoring the channel and to the staff at the supermarket as well for pushing for this change.”
The supermarket confirmed with customers on Friday that the advertising campaign had ended.
A spokesperson said: “We are a non-political organisation. We advertise across a wide range of media outlets, including TV to reach all of our customers.
“Our latest multi-channel TV campaign, which has now ended, included a very small number of ads appearing during the GB News programme.
“Our customers’ feedback is very important to us, and we continue to regularly review our marketing activity.”
After a couple of billboards, an advan at their HQ, more than 2.5 million views on films, and escalating pressure, Sainsbury’s did the right thing. (This tweet ?is careful corporate speak for “we’ve stopped now”). pic.twitter.com/RRmOPNlOeP— Led By Donkeys (@ByDonkeys) August 6, 2021
Since you are here
Since you are here, we wanted to ask for your help.
Journalism in Britain is under threat. The government is becoming increasingly authoritarian and our media is run by a handful of billionaires, most of whom reside overseas and all of them have strong political allegiances and financial motivations.
Our mission is to hold the powerful to account. It is vital that free media is allowed to exist to expose hypocrisy, corruption, wrongdoing and abuse of power. But we can't do it without you.
If you can afford to contribute a small donation to the site it will help us to continue our work in the best interests of the public. We only ask you to donate what you can afford, with an option to cancel your subscription at any point.
To donate or subscribe to The London Economic, click here.
The TLE shop is also now open, with all profits going to supporting our work.
The shop can be found here.
You can also SUBSCRIBE TO OUR NEWSLETTER .