People in Business

As part of our people in business series about modern approaches to professional branding, we spoke Valeriia Volodina about how the visual culture of the legal industry is changing.

Iuliia Dolmatova discusses how professional identity is formed beyond a local context and how the perception of expertise is changing in the international environment.

As part of our People in Business series, we speak to Zhanara Kassymbekova, an expert in business finance, accounting, and economics from Central Asia, who discusses the risks of scaling a business in today's rocky landscape.

As part of our People in Business series, we speak to Patrick Pfeiffer, Head of Enterprise at Uplane, one of the leading AI marketing automation platforms, headquartered in San Francisco.

This week, as part of our People in Business series, we speak to Regina Iakupova, a marketing and UGC expert, consistently sought out by well-known American and international beauty and wellness brands, who talks to us about how brands can build consumer trust.

In this week's People in Business series, we interview entrepreneur Oleksii Kovernikov, Founder of Kove Jewellery s.r.o, about the importance of trust in business.

As part of our People in Business series, we speak to Barbara Mkhitarian, an expert in global public health and digital behaviour-change programmes, who explains why fitness has become an elite market and how to make movement accessible again for all communities.

In recent years, the tattoo industry has been steadily moving toward professionalisation, structured business models, and ethical standards.

We are interviewing Marina Gladchenko not only as a choreographer with international experience, but also as a manager who views the stage as a system and a performance as a strategic product.