Business

British consumers no longer trust polished branding alone. Fake reviews, AI-generated marketing, hidden fees, and poor customer service have pushed buyers to investigate businesses before spending money. That shift is driving the rise of “proof-first” companies, where transparency and visible proof now matter more than advertising.

The difference between audit panic and audit readiness comes down to one thing: whether your financial controls generate an audit trail automatically, or whether your team has to build one retrospectively.

A bonus can increase conversions while increasing brand loyalty. Yet they must be done correctly, providing value to the company and customer.

Iuliia Dolmatova discusses how professional identity is formed beyond a local context and how the perception of expertise is changing in the international environment.

Global hiring is no longer reserved for multinationals with legal teams on speed dial. For UK small businesses, the challenge is not finding capable people overseas. It is hiring them without creating payroll, tax or compliance headaches.

As part of our People in Business series, we speak to Zhanara Kassymbekova, an expert in business finance, accounting, and economics from Central Asia, who discusses the risks of scaling a business in today's rocky landscape.

As part of our People in Business series, we speak to Patrick Pfeiffer, Head of Enterprise at Uplane, one of the leading AI marketing automation platforms, headquartered in San Francisco.

Working remotely offers more comfort and flexibility than commuting, however, many people also unknowingly sabotage their own productivity. If your output isn’t where you’d like it to be, your home office setup might just be the reason. So, here are some of the most common mistakes and how to fix them.  1. No clear work and rest boundaries One of the worst things you can do for your productivity is working from your sofa or bed. Yes, it might feel...

This week, as part of our People in Business series, we speak to Regina Iakupova, a marketing and UGC expert, consistently sought out by well-known American and international beauty and wellness brands, who talks to us about how brands can build consumer trust.