At the end of a dreadful week for Reform that has seen them blighted by yet more controversy, there is now just one pollster left in the UK that has the party in the lead.
This time last year, Reform were riding high in the polls and with a lead that would almost certainly have given them a majority at a general election.
But, just as we said earlier this year, this proved to be Reform’s polling peak, and now the party are in free fall.
For weeks, a combination of a ‘Burnham bounce’ and controversy surrounding Reform and Nigel Farage has seen them surrender their polling lead.
And this week saw the polling slump continue for the turquoise gang.
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First, Reform dropped to third in More in Common’s latest poll. This was followed by YouGov having Labour level with Reform in their newest findings. And then on Thursday, Find Out Now repoerted a dramatic four point drop in support for Reform which, combined with a four point jump for Labour, saw Nigel Farage’s party five points adrift in second.
All this means that there is now just one pollster in the UK that has Reform in the lead: Freshwater Strategy.
The most worrying thing for Reform? All of this polling was carried out BEFORE Channel 4 News broadcast the undercover investigation from Verbatim into Reform UK’s seeming willingness to evade electoral law in order to secure foreign donations.
Let’s see what the polls are saying next week…