By Dan Ebanks Behavioural economics has been the emerging  ‘movement’ within the economics discipline for quite a few years, entering the public consciousness in 2008 with the publication of Thaler and Sunstein’s now omnipresent ‘Nudge’. However, Tim Adams suggested, in his article in the Guardian (May 31st 2014), that its demise is imminent. Until relatively recently behavioural economics had made slow and largely unnoticed progress. This may be as a result of the split in the behavioural economics camp....

Mark Russell, CEO of Optimus Performance Marketing- http://uk.optimus-pm.com/ The commercial potential of blogging is, in my opinion, in its infancy.  The barriers of entry to the bloggersphere are very low, resulting in so many bloggers entering the arena. Of course, celebrity and other high profile bloggers have an advantage when it comes to realising the commercial potential of a blog, as they will already enjoy a valuable audience through fan sites. They are also more able to leverage their blog...

By Guy Dorrell @GuyDorrellEsq Steve Jobs never had much of a taste for alcohol, the few references that can be found of him drinking refer to the very occasional glass of wine. But while beer may not have had an effect upon him, he had a profound effect upon it. In the late Seventies, when the idea of Apple was coming to fruition and the incorporated company began to grow, America consumer markets were changing before its eyes. Jobs and...

By Joe Mellor, Deputy Editor “It all began as an inspired accident”, says Duncan James,  a designer for a leading Clerkenwell-based advertising agency. “Doodling is a creative sanctuary for all graphic artists, but during one particularly tedious client briefing, something fascinating started to happen. A cartoon character, began to emerge from my idle scribbling.” From that day on clunkydoodles was born, out of sheer boredom. After months of development Duncan posted his results on Instagram and the response was overwhelming,...

  By Magnus Alm, CMO, Palringo There are more than 1,000,000 apps in the App Store and the same goes for Google PLAY. Needless to say, there is a discoverability issue for developers. A few lucky ones are able to get that global hit which turns into a viral phenomenon, such as Flappy Bird. But what about the rest? Millions, if not billions, of funds are invested into developing mobile games each year. There is good reason for that. Apple...

By Fiona Kirk In addition to ensuring that our diet is bursting with goodness and we factor regular exercise into our ever-more-hectic lifestyles to give us the best possible opportunity of living a long and healthy life, is our vitamin D status another challenge we have to take on board? ‘Fraid so! It is estimated that somewhere between 30% and 100% of us are deficient, globally; it largely depends on your age, where you live, how much sunshine you get...

From Neon Nettle  Have you ever wondered what a private party with 50 Cent might cost, or perhaps a bash with Bruce Springsteen? A leaked list from a popular booking agency has revealed artist rates suggested by agents per-show, with acts from $1,000 to over $1 million a gig exposed. The prices are not carved in stone of course and are very much dependent on how high profile a gig is and the type of venue being used, but it gives a good indication...

 By Dr. Emma Mardlin and John Clayton, Trainers and Practioners of Mind Body Medicine, clinical psychotherapy, NLP, health and well-being. Workplace stress is an increasingly prevalent and serious issue that eats away at profits, dramatically reduces efficiency and makes good staff hand in their notice, something most employers are no doubt familiar with. However this isn’t something we should just accept as ‘part and parcel’ of work because ‘stress’ is just the beginning of a very negative cycle in terms...

By  Scott Laidler @Scott_Laidler One of the most common mistakes people make in the gym is losing momentum just as they start to see progress. A big reason for this is that, as we start to achieve our goals, we also start to get complacent. We stop thinking about how far we are away from our final destination and begin to rationalise that, even if we only saw a little more progress from our current point, it wouldn't be the...