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Home News Media

What a difference a day makes: Daily Mail changes tack as Britain burns

The Sun also seemed to get the message after their offices were targeted by Extinction Rebellion protesters.

Jack Peat by Jack Peat
2022-07-20 08:16
in Media, News
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Fires are continuing to ravage through houses and buildings across the UK after temperatures topped 40C in the UK for the first time ever.

A new record for the hottest day ever seen, of 40.3C, was recorded in Coningsby, in Lincolnshire, on Tuesday afternoon – beating the previous record of 38.7C in Cambridge three years ago, by 1.6C.

Amid the sweltering heat, major incidents were announced by fire brigades in London, Leicestershire and South Yorkshire as dozens of fires broke out amid the sweltering heat – with flames ripping through houses, schools and churches.

The Met Office said 34 observation sites across England provisionally broke the previous all-time record, ranging from Bramham, in West Yorkshire, to Charlwood, in Surrey, while a further five had equalled it on Tuesday.

A total of six sites, mostly in Greater London, saw temperatures reach or exceed 40C.

How the Mail covered the heat wave

On Monday, as temperatures began to rise, the Daily Mail hit out at “Snowflake Britain” for having a meltdown over a “sunny day”.

The right-wing rag said it wasn’t too hot for bearskin in reference to the Queen’s Guard, and said Prince Charles “didn’t even take his jacket and tie off!”

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Mail: Sunny day snowflake Britain had a meltdown #TomorrowsPapersToday pic.twitter.com/D8Eivzbw71

— George Mann 🫧⚒️🫧 (@sgfmann) July 18, 2022

But the newspaper had changed its tone by Wednesday when sweltering heat caused wildfires and major disruption across the UK.

Wednesday's @DailyMailUK #MailFrontPages pic.twitter.com/zmXxNNU89R

— Daily Mail U.K. (@DailyMailUK) July 19, 2022

Life comes at you fast. pic.twitter.com/0To8IaDLvy

— Adam Bienkov (@AdamBienkov) July 20, 2022

Today’s papers

Elsewhere, The Independent ran with “The day Britain burned” on its front page, featuring an image of homes completely alight. The paper adds that 22 wildfires broke out within the space of a few hours yesterday.

INDEPENDENT DIGITAL; The day Britain burned #TomorrowsPapersToday pic.twitter.com/6DPTSsW8Vv

— Neil Henderson (@hendopolis) July 19, 2022

Metro, The Sun, the Daily Mirror, and the i carry similar scenes of homes engulfed by flames, accompanied by the respective headlines: “Burning hot Britain”, “Hellfire”, “Britain’s burning” and “Tinderbox UK ignites at record 40.3°C.”

METRO: 40.3c Burning Hot Britain #TomorrowsPapersToday pic.twitter.com/gv3P2AyDS0

— Neil Henderson (@hendopolis) July 19, 2022

Tomorrow's front page: Wildfires force terrified families from their homes on the hottest UK day on record https://t.co/MeOIIlNfB7 pic.twitter.com/WBOKpMhQ5v

— The Sun (@TheSun) July 19, 2022

Tomorrow's front page: Surging Truss: You can trust me to be bold and cut bills #TomorrowsPapersToday https://t.co/ZYSjChR0vT pic.twitter.com/t2us9Rrq82

— Daily Express (@Daily_Express) July 19, 2022

Extinction Rebellion

On Tuesday, Extinction Rebellion smashed two windows at the entrance of the News UK building at London Bridge.

The protest group also chalk sprayed “TELL THE TRUTH” and “40 DEGREES = DEATH” on the front of the building and pasted recent copies of The Sun headlines about the heatwave onto windows.

Why are we taking this action against the Murdoch press? A scientist explains pic.twitter.com/pRzt4lOguo

— Extinction Rebellion UK 🌍 (@XRebellionUK) July 19, 2022

Related: Europe is burning

Tags: Daily Mail

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