Who owns the customer within a business: marketing or sales?
By Drew Nicholson, CEO OgilvyOne dnx Sales vs. marketing In the 80s the typical hierarchy saw sales teams take the lead and Marketing Directors subjugated to exhibition stand design and brochure and signage production. At that time many organisations started to see the disconnect between sales and marketing such as unaligned objectives, dysfunctional and often antagonistic interrelationships. As a result, we saw the rise of the Sales & Marketing Director who was often a combination of the creative entrepreneur and the...
How UK SMBs can use social media to stay competitive and drive revenue
By Mark Robinson, Market Business Developer, Canon UK To support this week’s Small Business Advice Week – which helps the UK’s 4.5 million SMBs thrive with advice from both leading experts and businesses across Britain – Canon’s SMB specialist Mark Robinson shares tips on how SMBs can reap the power of social media to drive revenue. While larger organisations have the ability to absorb revenue fluctuations with previously generated profit, bank credits or investor trust, this impact can me more...
At What Age Should our Young People Learn about Thought Leadership?
By Mindy Gibbins-Klein Ask any young person what they want to be when they grow up and they will tell you ‘doctor’, ‘lawyer’, ‘footballer’, ‘pop star’ or something similar. It is very unlikely they would say ‘I want to be a leader’ and even less likely they would aspire to be a ‘thought leader’. They probably have never even heard the term. Leadership is seen as something for older, experienced business professionals. But lately young people are being exposed to...
The Shame of Being a Meat Eater
By Dave Binder I have a terrible confession to make: I really like meat. I know, I’m a monster. Not literally, like the Loch Ness Monster or Albi the racist dragon, but for liking and consuming my fair share of beef, chicken, pork and lamb et al. I do sometimes feel rather under the cosh. At best we’re viewed by ‘the other side’ as ignorant and irresponsible citizens unaware of the terrible treatment we’re subjecting our fellow animal earth dwellers...
Why am I supporting Corbyn? It’s my dad running the Labour Party
By Joe Mellor, Deputy Editor When I was a little boy my sister and I would sit on the top of the stairs and listen to my mum and dad and their mates drink, play the guitar (badly) but mainly discuss their left wing political beliefs. My old man would never swear in front of us, but with a can of Special Brew (don’t ask) in his hand and Maggie Thatcher on his mind, curse words freely drop out of...
Leeds Rhinos take first step to greatness with huge Challenge Cup win
Sport News 24/7 By Rob McHugh @mchughr @TLE_Sport Remember the date – the 29th August 2015. It may go down in Rugby League history for many reasons. When the final whistle blew at Wembley, confirming Leeds' 50-0 victory over Hull KR, they not only completed the largest ever victory in the Challenge Cup final, but they also took the first step on the road to joining the pantheon of the greatest English club sides in any sport, let alone Rugby...
Discover East Hokkaido, Japan
Aided immensely by the BBC's recent series Japan: Earth's Enchanted Islands, our new travel obsession is Hokkaido in Japan. Unlike most of Japan, Hokkaido is relatively uninhabited, allowing Mother Nature to do show her most magnificent work unhindered. The island is best known for its volcanoes and natural hot springs, but a new escorted tour by Walk Japan takes in the eastern region of the island: the lusher, greener side of the island, best experienced during the autumn months. View...
Tube Strikes; It’s Not about the Money
By Jack Peat, TLE Editor If you ever find yourself hankering for a public execution, take a trip to a fancy wine bar in The City and have a go at defending the industrial action taken by London Underground workers over the Night Tube. It is, as I found out to my peril on Friday evening, the very definition of how to lose friends and alienate people. Not that I’m unfamiliar with the premise. Red wine has on many occasions...
London’s Best New Restaurant Openings – September
By Jonathan Hatchman, Food Editor, @TLE_Food With plenty of exciting restaurant openings constantly taking place across the Capital, here’s our pick of the best new restaurants arriving in London over the coming month. Four Hundred Rabbits - Crystal Palace Coming soon to Crystal Palace, the team behind The Lido Café’s new opening will have a strong focus on Pizza and Beer. Named after traditional Aztec lore of the God of Fermentation and the Goddess of Alcohol spawning 400 Rabbits. Boasting some of the best...