How Instagram Can Help Your Business and Increase Engagement

Instagram used to mean selfies, photos of brunch and too many inspirational quotes to count. Its purpose has since shifted, however, and Instagram is now one of the most powerful marketing tools available to businesses of any size. With over 700 million active users, promoting your brand or business on Instagram is one of the most effective ways of reaching a massively diverse audience. If you'd like to know how to target a specific segment of this audience and how...

4 reasons to up your contact centre’s workforce management game

Sometimes when an organisation has been doing things a certain way for so long, it just comes to be called a system. Especially when it comes to a contact centre's workforce management. No matter how many post-it notes are involved, how often a shift supervisor knows something a team supervisor doesn’t, and how many things slip through the cracks, the system keeps on being the system because overhauling it somehow seems worse than writing down a schedule change on a...

Where did it all begin for Tesco and Amstrad?

The most prolific multinational corporations of today had to start somewhere. For example did you know Tesco and Amstrad both started in London. Years of hard work, investment and a little bit of good luck meant some of the budding startups of 100 years ago have gone on to become some of the biggest brands in the world today. But how did they do it? The government-backed Start Up Loans Company has taken a look back at where it all...

London Businesses Face Uncertain Future as GDPR Draws Near

In hopes of protecting the personal information of EU citizens everywhere, the General Data Protection Regulation will come into effect on 25 May 2018, tasking London businesses with the duty of compliance. While the regulation does replace the 1995 Data Protection Directive, which was considered outdated by many in these technological times, it also leads some to believe reforms could cause for even weaker data protection according to a report by ComputerWorld. The act builds upon the original directive by looking to...

Annual FTSE100 CEO pay would take average worker over 150 years to earn

Figures released by High Pay Centre are a ‘scandal’, says GMB union It would take a worker on a normal salary more than 150 years to earn the average yearly pay packet trousered by top chief executives FTSE100 companies, says GMB. Figures released by the High Pay Centre and the Chartered Institute of Personnel and Development today show the average pay received by CEOs of FTSE100 listed companies in 2016 was £4.5million. The average median full time wage in the...

SEO-copywriting as a future of online marketing: tips for beginners

How often do you use the Internet to find some information? The number of sites you visit every day is astonishing. In fact, there are about forty thousand inquiries on Google every second. Just imagine how this sphere can grow in the following months and years. That is why, the most appropriate and winning type of marketing for the age ofinformational technologiesis SEO-copywriting. To take advantage of the benefits offered in the Internet, an individual who wants to try his...

ICOBox Announces Pioneering “ICO for ICOs” Offering

ICOBox, a Singapore company founded in 2017, is launching a revolutionary no-cap “ICO for ICOs” sale, which forever transforms the economics of the token launch process. ICOBox is a leading provider of flat-fee box solutions for conducting coin offerings for projects seeking to sell their products and services via ICOs. As part of its solution, ICOBox offers a tool kit containing technical, legal and marketing packages. Now ICOBox is offering the public its ICOS tokens, which are ERC-20 standard-based Ethereum...

British businesses in “creativity crisis”

British businesses are at risk of a creativity crisis due to workplace cultures that stifle innovation, according to new Microsoft research. Uninspiring workplaces, a stressful atmosphere and a lack of appropriate spaces to focus and think alone were all identified as major inhibitors to creativity. Two in five workers surveyed say that creativity and innovation are neither encouraged nor rewarded within their workplace – despite the World Economic Forum saying that creativity is one of the top three skills workers will...

Leveraging Brand Loyalty to Increase Your Company’s Sales Figures

“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg What is the chief driver for consumers to purchase your brand and not your competitors’ products? Pricing, brand loyalty, or perhaps the availability of your brand versus the competition? As the quotation mentioned above by Bryan Eisenberg states, the core function of a brand marketer is to understand the consumer's needs and then to position your brand in such...

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