Inspired by the British Code Breakers of the Second World War, The Glenlivet Code was launched earlier this year. Released without cask information or tasting notes, the whisky challenges consumers’ senses while pushing boundaries of flavour exploration.
Crafted from specially selected casks never before used by The Glenlivet – the biggest contributor to the volume growth of the single malt category worldwide – The Glenlivet Code promises to offer a new flavour experience, whilst adhering to the smooth and fruity flavour that has made the distillery famous. The rest is shrouded in mystery. On the whisky’s opaque black bottle, a code can be scanned using Shazam, offering consumers a chance to decipher the Code’s secret tasting notes. The challenge presents a hologram of The Glenlivet’s Master Distiller, Alan Winchester, urging participants to decode the undisclosed tasting notes for this unique whisky, selecting aromas and flavours for the nose and palate. Those who complete the exploration will receive a cipher of their tasting notes alongside a percentage score of their accuracy – available to be shared on social media.
Speaking on the launch of The Glenlivet Code, Alan Winchester, The Glenlivet Master Distiller, said: “With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet.
“This year’s limited edition is a labyrinth of flavours that will test the senses of even the most discerning whisky drinker and we’re excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste. The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet.”
For those in search of spoilers, The Glenlivet Code is an amber liquid. On the nose, sweet, slightly vinous notes are instantly initial (perhaps from sherry casks) alongside some juicy fruit notes of peach, red apple and orange peel. Elsewhere, aromas of toffee and cinnamon are joined by a hint of molasses and trace sourness. When sipped neat, the palate is lively, primarily rampant with more orange, pineapple and mild banana. These fruit notes are quickly followed by warmth of ginger, plus some cinnamon and nutmeg spiciness. Rich dark chocolate notes eventually emerge, alongside raisins, before a distinctive taste of pear finally prevails. The Glenlivet Code has a medium, dry finish with continued whispers of orange and spice. Complex with fair balance between fruit sweetness and complementing spice, The Glenlivet Code looks to be a roaring success.
The Glenlivet Code is available globally, RRP £100. Further information can be found here.