The Glenlivet has unveiled a new dram that pays tribute to the famous British codebreakers of WW2 by hiding a hologram in a bottle in a unique test of the senses.
The mysterious Single Malt Scotch whisky is released without any cask information or tasting notes, leaving it up to the drinker to decipher what flavours it encompasses.
Presented in a premium opaque black bottle, the Code is crafted from specially selected casks that have never before been used by The Glenlivet.
Whisky lovers are then encouraged to embark on an interactive digital flavour journey inspired by the famous British codebreakers of WW2.
Those adventurous enough to accept the challenge will begin their journey to a virtual underground room, by scanning the bottle’s code using the Shazam app, to face the ultimate flavour test by deciphering Code’s secret tasting notes.
The room presents a hologram of The Glenlivet’s Master Distiller, who will challenge participants to decode the hidden flavours of this unique whisky, choosing aromas for the nose and palate from thousands of possible combinations.
Visitors who complete the exploration will receive a cipher of their tasting notes and a percentage score of their accuracy that can be shared on social media, to generate conversation between fellow whisky enthusiasts.
Alan Winchester, The Glenlivet Master Distiller, comments: “With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet.”
“This year’s limited edition is a labyrinth of flavours that will test the senses of even the most discerning whisky drinker and we’re excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste. The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet.”
The Glenlivet Code is available globally from March 2018 at a RRP of £100. Members of The Glenlivet Guardians will be first to discover the official secret tasting notes of The Glenlivet Code when they are unveiled by, Alan Winchester, later in the year. To get ahead of the secret and gain exclusive insight into The Glenlivet, why not become a Guardian by signing up here: https://www.theglenlivet.com/en-gb/register/