Technology

It’s not uncommon for entrepreneurs to make mistakes. Even the best of today’s business owners have made costly mistakes in the past, and can refer back to those mistake to help prevent a similar fate in the future. In the world of startups, mistakes are inevitable. Pivoting and reevaluating are just normal parts of the entrepreneurial initiation process: what matters is how you fix your mistakes and continue to grow. Money does little to protect a bad business model from...

We’re one week into the biggest ever televised event in history, and most of the world is struck with relentless football fever. It goes without saying that anyone serious about following the matches should make use of the official FIFA app, but if you’re looking for some additional World Cup apps to keep you preoccupied and entertained throughout the summer then here are a few of the most popular downloads amongst football fans. World Cup Quiz 2018 Test your World...

Online gaming in the UK has always been a popular pastime for many people, and with the tournament element, the experience is heightened ten-fold. Thanks to numerous online tournaments, gamers are able to show off their skills against fellow players and stand in line to win some incredible rewards. There are many options for playing tournaments online, including one of the most popular WSOP/888 Poker, which draws players and fans from the UK, across Europe andthroughout the world. One of...

Some online stars who lend their name, and Instagram and other accounts, to products and services, are giving so-called influencer marketing a very bad name. Just as we have fake news, now we also have fake followers, and they're a whole lot easier to generate. Services peddling online zombie audiences will sell you 5,000 "quality followers" for just $39.99. And not only that: you can also purchase likes for your Instagram posts — starting at $2.97 all the way up...

Regardless of the nature of your ecommerce enterprise, customer service will be a key ingredient in your success. Remarkably though, online stores are at something of a disadvantage in this regard because face-to-face human interaction is not possible. Your customer service team must become adept at helping people remotely, while leaving them feeling they’ve experienced a personal encounter. Apple Computer is among the best in the business when it comes to this. Here’s how Apple reinvented customer service. The Power...

Learning SEO (Search Engine Optimisation) can be a confusing task: there is no one way to do it. Due to the fast-paced nature of technology, the ins and outs of optimizing your content might also change over time. For this reason, it is important to maintain an open-minded and diverse attitude when learning about SEO. It’s critical to be flexible and understand that SEO will continue to evolve. In other words, if you get stuck in a single formula, your...

Starting a business is not a child’s play! It takes a lot of effort, patience and courage to build your brand. It is important to focus on the details and seek inspiration from others. Here are top 5 brand building tips that every new entrepreneur must follow by heart: 1- Produce Value and Create Your Own Unique Identity A brand is build by word of mouth marketing and people will say positive about your brand only if you are able...