In a digital age when all consumer decisions start with a search query and all transactions are reliant on trusted familiarity, having a brand awareness strategy that transcends channels is crucial. Today, businesses have to fight tooth and nail to cover all bases in order to remain relevant. Gone are the days when brand awareness rested with the marketing and PR teams. Now companies must ensure that they spread themselves across numerous touchpoints in order to keep people ‘aware’ of...

The first commercial flying car in the world has officially gone on sale this week after car manufacturer PAL-V unveiled the Liberty Pioneer and Liberty Sport. Following the successful test programs of their concept vehicles in 2009 and 2012, PAL-V started the design of the commercial products that have been launched today. PAL-V is now nearing an exciting phase for its continued business growth, namely fulfilling the first client orders. While other flying car manufacturers' concepts require modified regulations and in...

Unless you have been living in a ‘content free’ cave (maybe those avoiding Brexit or Trump), it’ll come as no surprise that search significantly drives the buying decision making process. Search marketing, in the context of online searching via sites like Google, is a dominant touchpoint for researching and reviewing everything from cars to cats. According to ‘Search Engine Land’, Google handles at least 2 trillion searches annually. As search is so accessible (with rise to mobile) in providing a...

Who loves the cello? Everyone. Everyone loves the cello. Everyone loves the cello because the cello is amazing. It’s the violin’s sexy, bigger brother, without all those horrible screechy scratchy noises that make you want to tear off ears with your bare hands and mail them to Peru. Or so we all thought! If you’re reading this in hope of a charming appraisal of a beautiful cello recital that you could take your significant other to as a touching Valentines...

“Aliens pouring into our country”. “The Swarm on our streets.” The first is a Daily Mail headline from 1938 and the second is from the same newspaper in 2016. Following two visits to the Calais 'jungle' last year I was struck by the numbers of unaccompanied children and young people I saw there. They were a part of the ninety thousand lone children assessed to be among the refugee population across Europe (a figure regarded as understated by Save the Children). These children were at the mercy of hostile authorities, people smugglers...

The Daily Mail has been tarred with the same brush used to purge fake news sites from online dictionary Wikipedia. Editors voted to ban the Daily Mail as a source after deeming the news group “generally unreliable”. The move is thought to break new ground for the encyclopedia which rarely puts a blanket ban on publications beside those peddling untruths or provocative material. According to the Guardian the editors described the arguments for a ban as “centred on the Daily Mail’s reputation for...

The livestream will be broadcasted on Facebook Live & Instagram Live on Friday 10 Feb at 9:30 AM PT/ 5:30 PM UK / 6:30 PM EU and will be a special opportunity for fans to get up close and personal with Linus and Christian. Alongside answering burning questions from fans, Galantis will also run through the exciting plans they’ve got in store for 2017. The duo will speak about new music releases, upcoming residencies, and their Spring tour schedule -...

A teenager has baffled doctors with a mysterious condition that causes him to cry tears of BLOOD. Akhilesh Raghuvanshi, 13, started bleeding from his nose three years ago and his parents initially dismissed it as “dehydration”. But soon he was bleeding from his eyes, ears and mouth almost every day – even seemingly losing blood through his skin without being cut or scratched. He is currently under the observation of top doctors in India in a bid to diagnose his...

A homeless man who rescued some DUCKS and raised them as his own has been left devastated – after they were removed from his care. Russ O’Conner says he saved the animals and raised them on the street. He kept them in a cardboard box but the conditions of the two ducklings fell foul of the authorities and police have now taken them away. The RSPCA said it took action following a number of calls from concerned members of the...