Shoppers have reacted with shock and anger after a customer spotted a tub of Lurpak butter in Iceland for £9.35.
It comes as new figures from the Office for National Statistics (ONS) revealed that a raft of industries have been impacted by factors including rising energy, labour and raw material costs, which are set to affect the price of goods they offer and turnover rates.
Thirty per cent of all businesses said they expect to raise prices, with 42 per cent citing energy prices as the main reason.
Hospitality and food businesses look set to face the biggest impact, with nearly half (46 per cent) of companies in these sectors expected to increase prices in July.
The news comes amid the worst cost of living crisis since the 1970s stoked by rampant inflation – with experts warning that the worst could be yet to come. There is also the thorny issue of Brexit that is usually ignored in these stories by the traditional media outlets.
Shock
Charlie Bennett tweeted a picture of the butter with a security tag on it. It was cheaper in ASDA to be fair, just £6…
Amusing.
About right.
That’s what they will say next!
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You can’t spread Bit coin on your toast…
Related: Cost of living crisis: People given map showing where they can find and pick free wild food