After train users have been slapped with their regular yearly ticket rise Virgin Trains has now “apologised unreservedly” for a tweet which some social media users described as “sexist”.
In response to a complaint about being referred to as “honey”, the official Virgin Trains East Coast Twitter account asked if she would “prefer ‘pet’ or ‘love’ next time”.
The passenger, Emily Lucinda Cole, 27, said she was “stunned” by the response. Many other people took to social media to share their astonishment at the response from the train operator.
Average rail ticket prices have risen by 3.4% across the UK, in the biggest increase to fares since 2013, campaigners and unions warn many people were being “priced off” UK railways. For some travelling to work by rail is becoming economically unviable.
Virgin Trains East Coast subsequently deleted their original tweet.
A spokesperson for Virgin Trains on the east coast route said: “We apologise unreservedly for this tweet and for the offence caused. To avoid causing more offence we have deleted the original post”.
Virgin release Traingate footage that proves Corbyn told the truth about Traingate
Virgin Trains East Coast: A Lesson in Distasteful Branding
Since you are here
Since you are here, we wanted to ask for your help.
Journalism in Britain is under threat. The government is becoming increasingly authoritarian and our media is run by a handful of billionaires, most of whom reside overseas and all of them have strong political allegiances and financial motivations.
Our mission is to hold the powerful to account. It is vital that free media is allowed to exist to expose hypocrisy, corruption, wrongdoing and abuse of power. But we can't do it without you.
If you can afford to contribute a small donation to the site it will help us to continue our work in the best interests of the public. We only ask you to donate what you can afford, with an option to cancel your subscription at any point.
To donate or subscribe to The London Economic, click here.
The TLE shop is also now open, with all profits going to supporting our work.
The shop can be found here.
You can also SUBSCRIBE TO OUR NEWSLETTER .