• Privacy policy
  • T&C’s
  • About Us
    • FAQ
  • Contact us
  • Guest Content
  • TLE
  • News
  • Politics
  • Opinion
    • Elevenses
  • Business
  • Food
  • Travel
  • Property
  • JOBS
  • All
    • All Entertainment
    • Film
    • Sport
    • Tech/Auto
    • Lifestyle
      • Horoscopes
    • Lottery Results
      • Lotto
      • Thunderball
      • Set For Life
      • EuroMillions
No Result
View All Result
The London Economic
SUPPORT THE LONDON ECONOMIC
NEWSLETTER
The London Economic
No Result
View All Result
Home News Media

Media Power: It’s in your Hands

By Nathan Lee, TLE Correspondent  Media power was a focal topic in the run up to the General Election. Sat in Russell Brand’s London apartment, Ed Miliband outlined an aggressive stance on media ownership in an effort to win over the non-voting nonconformist comedian who had passionately campaigned against oligarchs such as Rupert Murdoch. But […]

Jack Peat by Jack Peat
2015-05-26 22:05
in Media, News
TLE

Digital media consumer control

FacebookTwitterLinkedinEmailWhatsapp

By Nathan Lee, TLE Correspondent 

Media power was a focal topic in the run up to the General Election. Sat in Russell Brand’s London apartment, Ed Miliband outlined an aggressive stance on media ownership in an effort to win over the non-voting nonconformist comedian who had passionately campaigned against oligarchs such as Rupert Murdoch.

But he needn’t have bothered.

According to new research, power in the media industry no longer rests with the publications. The marriage of social media and mobile technology has resulted in consumers becoming agents in the media cycle, choosing who to follow based on the content they’re most keen on receiving and becoming more powerful as a result.

The 72Point research, based on the response of 7,500 people, found despite a deluge of media on the market, 56 per cent of people say they don’t feel bombarded by content or messaging and more than a third (36 per cent) say they feel more in control of the news they receive since owning a smartphone or tablet.

A massive 70 per cent say social media has made it easier to access news, with more than four in five 18-24 year-olds and three-quarters of female respondents saying they feel social media has brought them closer to the media.

Almost a quarter of people say they have friends or follow people who they regard as authorities for news and almost one in five (19 per cent) say they trust their friends to source news. A quarter still rely on media professionals, but a similar amount (23 per cent) say they rely on a mixture of both journalists and friends.

A Media Landscape Predicated on Preference

The research underlined a broad recognition in the media landscape that consumption habits are increasingly predicated on preference. Multiple platforms, multiple channels and multiple content types allows consumers to pick and choose the media that best suits them.

RelatedPosts

Labour MP demands independent inquiry into ‘flawed’ selection contest

‘Safe haven for paedophiles’: Braverman sounds alarm over Meta’s encryption plans

Sunak bows to pressure, weakens climate pledges

Tory donor who handed party £5m rakes in £800k a week in NHS contracts

A massive 95 per cent of respondents said they consume media on multiple devices and almost half (48 per cent) take a multi-channel approach to media, merging digital, print and broadcast channels into their own preferred mix.

In response to this shift, traditional and digital media outlets are moving towards delivering flexible, relevant content that transcends channels and platforms in order to cater for citizen editors. Video and multimedia is an increasingly important part of that mix, but not at the expense of other media types, because people have become better skilled at filtering out the content that appeals to them.

To see the full Digital Report, click here.

Previous Post

8 Top Tips for Raising a Child with Allergies

Next Post

Getaways that are cheaper than a cab ride

Since you are here

Since you are here, we wanted to ask for your help.

Journalism in Britain is under threat. The government is becoming increasingly authoritarian and our media is run by a handful of billionaires, most of whom reside overseas and all of them have strong political allegiances and financial motivations.

Our mission is to hold the powerful to account. It is vital that free media is allowed to exist to expose hypocrisy, corruption, wrongdoing and abuse of power. But we can't do it without you.

If you can afford to contribute a small donation to the site it will help us to continue our work in the best interests of the public. We only ask you to donate what you can afford, with an option to cancel your subscription at any point.

To donate or subscribe to The London Economic, click here.

You can also SUBSCRIBE TO OUR NEWSLETTER .

Subscribe to our Newsletter

View our  Privacy Policy and Terms & Conditions

More from TLE

Truss: My economic plan would have saved taxpayers £35 billion

‘Reckless’ plans to defund BTecs could put future of thousands of students at risk

Car industry ‘utterly furious’ with the government – sources

Can l get a Hair Transplant without shaving my hair?

Irish TV news reports of meteor on a beach was just a hole dug with kids’ spade

Labour MP demands independent inquiry into ‘flawed’ selection contest

Can AI Replace a Director or Choreographer: Expert Opinion

People look at Great Britain and think ‘how has it gone so wrong’ – Esler

For the experience: Johnnie Walker Blue Label launches Elusive Umami blend

Russell Brand denies ‘criminal allegations’ ahead of Channel 4 Dispatches

JOBS

FIND MORE JOBS

About Us

TheLondonEconomic.com – Open, accessible and accountable news, sport, culture and lifestyle.

Read more

SUPPORT

We do not charge or put articles behind a paywall. If you can, please show your appreciation for our free content by donating whatever you think is fair to help keep TLE growing and support real, independent, investigative journalism.

DONATE & SUPPORT

Contact

Editorial enquiries, please contact: [email protected]

Commercial enquiries, please contact: [email protected]

Address

The London Economic Newspaper Limited t/a TLE
Company number 09221879
International House,
24 Holborn Viaduct,
London EC1A 2BN,
United Kingdom

© 2019 thelondoneconomic.com - TLE, International House, 24 Holborn Viaduct, London EC1A 2BN. All Rights Reserved.




No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Entertainment
  • Lifestyle
  • Food
  • Travel
  • JOBS
  • More…
    • Elevenses
    • Opinion
    • Property
    • Tech & Auto
  • About Us
    • Privacy policy
  • Contact us

© 2019 thelondoneconomic.com - TLE, International House, 24 Holborn Viaduct, London EC1A 2BN. All Rights Reserved.




-->