PR v Marketing at the 2014 World Cup

By Stuart Buchanan, Junior Broadcast Executive at 4mediarelations For the football mad amongst us, Friday 27th June 2014 was a day where we all rubbed our eyes, took stock for the first time in two weeks and, once the haze had cleared, asked ‘Where’s the football gone?’ For football-widows and those just generally not interested in watching millionaires battering a sheep’s bladder around a field, the one day’s respite is sweet relief. Today is the first time in two weeks that there...

A lack of leadership on the left

By Andy Irwin Last weekend’s anti-austerity march in central London organised by The People’s Assembly Against Austerity highlighted the anger of thousands and a lack of leadership on Britain’s disparate left wing. If you were one of the estimated 50,000 people who marched peacefully through London or simply attended the demonstration at Parliament Square last weekend you may be somewhat surprised to see the ensuing lack of coverage of the anti-austerity event organised by the relatively new pressure group ‘The...

Putin’s Orthodox Internationale

By Deiniol Jones Russian Prime Minister Medvedev warned recently of the advent of a new Cold War. His boss, Vladimir Putin, contradicted him. It’s a confusing situation, and the confusion is only compounded when HRH Charles Prince of Wales pops up to make a revealing comment, comparing Vladimir Putin to Hitler. Does history repeat itself in precisely the same way? Is Putin a Hitler, a Stalin or just...well, just a Vladimir Putin? Is it possible to abandon historical analogies and...

Nurturing entrepreneurial spirit in your children

By Gemma Johnson, CEO, MyFamilyClub.co.uk Ah, the famous ‘entrepreneurial spirit’. For me, it’s one of the most exciting spirits an individual can possess. But what is it, exactly? It’s hard to describe, but you know it when you see it. People with entrepreneurial spirit tend to have irrepressible ambition and desire to succeed. They’re not put off by risks that would scare other people rigid (such as the possibility of losing large amounts of money) because all the risks they take...

6 Ethical Tips For Your Business

By Daniel Le Grange It can really make a difference when your business establishes meaningful relationships and makes ethical decisions. Whatever decisions your business makes will strongly affect it’s standing, whether it be in a negative or positive light.  Nobody wants to be associated with a company that acts unethically. So what can make your business stand out from others? Simply being ethical can really pay off not only to better your company’s reputation but also create new affiliations that drive...

Can Andy Murray win Wimbledon again?

By Dave De Winter - Sports Writer Wimbledon – the two weeks of the year where it’s OK to be publicly middle-class; where quaffing copious amounts of Pimms and dressing in a polo shirt and chinos isn’t solely for the purposes of an ironic round of pub golf. With all this Uruguayan biting and England being utter sh*t at footy, our second favourite Scot (behind Sean Connery since you ask) has gone into the third tennis Grand Slam of the...

Drawing Conclusions from Ofcom

By Stuart Buchanan, Junior Broadcast Executive at 4mediarelations Today (Wednesday 25th July 2014) Ofcom released the findings of their ‘News consumption in the UK report’, which highlights some key issues on the changing face of news access across Great Britain. Most importantly, across all age groups, ‘Internet/Apps’ have stretched just ahead of Radio and Newspapers (41 per cent, compared to 32 per cent in 2013), with only TV (75 per cent) outstripping online new sources, but even this is down from...

Carney’s Choice

By Simon Bartram Setting interest rates is no easy task. It would be wishful thinking to imagine that every economic effect of every economic action can be perfectly predicted. We're dealing with a multitude of different people with different circumstances, personalities and ambitions – evidently not a subject matter that can be easily tested under a microscope and certainly not a topic about which claims can be made with a scientist's precision. Not to mention that we're dealing with a...

Should Big Business Have A Place In Pharmaceuticals?

By Toby James Last month, American pharmaceuticals giant Pfizer had their ‘final offer’ for their proposed takeover of the British company AstraZeneca rejected. This offered shareholders £24.76 and 1.747 shares for each share they owned, valuing each share at £55 and the company as a whole at £69 billion, yet was rejected on the grounds that it “continues to fall short of the board’s view of value”. This begs the question: How much is a share in AstraZeneca worth? Thankfully, this...

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