Lifestyle

Is celebrity influencer marketing damaging their PR?

Two years after Fyre Festival fell apart in unbelievable fashion, the story was brought back into public consciousness thanks to two separate documentaries in 2019. Viewers watched in horror as the filmmakers revealed exactly how a festival billed as a luxurious VIP experience with top musical talent and stunning supermodels turned out to be one of pop culture’s most colossal scams. But aside from the shock at seeing ticketholders forced to sleep in disaster relief tents with only cheese sandwiches...

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