• Privacy policy
  • T&C’s
  • About Us
    • FAQ
    • Meet the Team
  • Contact us
TLE ONLINE SHOP!
  • TLE
  • News
  • Politics
  • Business
  • Sport
  • Opinion
  • Elevenses
  • Entertainment
    • All Entertainment
    • Film
    • Lifestyle
      • Horoscopes
    • Lottery Results
      • Lotto
      • Thunderball
      • Set For Life
      • EuroMillions
  • Food
    • All Food
    • Recipes
  • Property
  • Travel
  • Tech/Auto
  • JOBS
No Result
View All Result
The London Economic
SUPPORT THE LONDON ECONOMIC
NEWSLETTER
  • TLE
  • News
  • Politics
  • Business
  • Sport
  • Opinion
  • Elevenses
  • Entertainment
    • All Entertainment
    • Film
    • Lifestyle
      • Horoscopes
    • Lottery Results
      • Lotto
      • Thunderball
      • Set For Life
      • EuroMillions
  • Food
    • All Food
    • Recipes
  • Property
  • Travel
  • Tech/Auto
  • JOBS
No Result
View All Result
The London Economic
No Result
View All Result
Home Food and Drink

Burger trailer posts Madeleine McCann ads over Mother’s Day

The Advertising Standards Authority said the ads ‘trivialised the circumstances surrounding Madeleine’s disappearance’.

Jack Peat by Jack Peat
2022-04-20 08:52
in Food and Drink
FacebookTwitterLinkedinEmailWhatsapp

Ads for a burger van that ran over Mother’s Day making light of missing Madeleine McCann have been banned for causing offence.

Posts on The Otley Burger Company’s social media accounts on March 27 read: “Burgers for dinner?” above images of Madeleine and her mother Kate McCann, with further text stating: “With burgers this good, you’ll leave your kids at home. What’s the worst that could happen.”

In the background a man was shown running with a smaller image of Madeleine in his hands, followed by the further line: “Happy Mother’s Day to all the mums out there.”

The Advertising Standards Authority (ASA) received three complaints that the ads were likely to cause distress and serious or widespread offence.

The ASA said it considered the nature of the content to be of such a concern that it asked the relevant social media platforms – Twitter, Instagram and Facebook – to remove the content and suspend the account pending its investigation.

The Leeds-based takeaway has around 7,000 followers on Instagram.

The Otley Burger Company

Responding to the complaints, The Otley Burger Company said all the ads had been removed and would not be appearing again.

RelatedPosts

Domino’s pulls out of the home of pizza

Greasy spoon cafe in Islington forced to close due to spiralling rents

How To Make: Tiramisu

How To Make: Club Sandwich

Meta said they had reviewed the content in the Instagram post and had removed it for violating their policies. They also undertook a broader review of the Instagram account, removed further content and placed restrictions on the account.

Twitter said the tweet had been deleted.

The ASA noted that ads must not contain anything that is likely to cause serious or widespread offence, and advertisers must not use a shocking claim or image merely to attract attention.

The ASA said: “The disappearance of Madeleine McCann had been a high-profile and long-running media story which remained widely known. We considered the images of them would be instantly recognisable to many people.

“We further considered that any reference to a missing child was likely to be distressing, and that in the context of an ad promoting a burger company the distress caused was unjustified.”

“Compounded the distress”

The watchdog added that the text and the image of a man running away with a superimposed photo of Madeleine “further trivialised the circumstances surrounding Madeleine’s disappearance and made light of a distressing news story concerning reports of child abduction and serious crime”.

The Mother’s Day timing of the ad “was likely to have compounded the distress of those who saw the ads, and particularly for those who may have experienced the disappearance of a child”.

The ASA said: “For those reasons, we concluded that the ads were likely to cause unjustified distress and serious and widespread offence.”

It ruled that the ads must not appear again, adding: “We told The Otley Burger Company to ensure they avoided causing serious and widespread offence and distress.”

Related:

Subscribe to our Newsletter

View our  Privacy Policy and Terms & Conditions

Trending on TLE

  • All
  • trending
Abdollah

‘Rescue us’: Afghan teacher begs UK to help him escape Taliban

CHOMSKY: “If Corbyn had been elected, Britain would be pursuing a much more sane course”

What If We Got Rid Of Prisons?

More from TLE

Talent Ninja seeks funding to find top talent

Furious reaction to Arsenal’s Mesut Özil’s plea for Uighurs persecuted in China’s detention camps

8 reasons that Wheelchair Basketball is the ultimate team-building event, by Christy Gregan

Sajid Javid mercilessly bats off pleas for a ‘proper pay rise for NHS staff’

Test and Trace bill to pass £37 billion after quiet Budget cash injection

UK Weather forecast, Friday 2 July 2021

Peston references his late wife as he hits out at anti-maskers

An amazing image of fork lightning above the three bridges over the Firth of Forth

Nursery closed after worker held on suspicion of sex offences on children as young as two

Is AI about to raise the standard of concierge living?

JOBS

FIND MORE JOBS

About Us

TheLondonEconomic.com – Open, accessible and accountable news, sport, culture and lifestyle.

Read more

© 2019 thelondoneconomic.com - TLE, International House, 24 Holborn Viaduct, London EC1A 2BN. All Rights Reserved.




No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Entertainment
  • Lifestyle
  • Food
  • Travel
  • JOBS
  • More…
    • Elevenses
    • Opinion
    • Property
    • Tech & Auto
  • About Us
    • Meet the Team
    • Privacy policy
  • Contact us

© 2019 thelondoneconomic.com - TLE, International House, 24 Holborn Viaduct, London EC1A 2BN. All Rights Reserved.