Business and Economics

Tor Goldfield, Head of Content at Southerly – the creative content agency Right now, there are two camps of marketers. There are some who still believe a well-crafted piece of content will resonate so naturally with the intended audience that it can be sent out into the world with little more than a nudge on social media and deliver the desired results. Then there are those who’ve realised times are changing and that it often takes a bit more to...

The UK economy is heading for recession, according to Bank of America's Ralf Preusser. The GBP/USD exchange rate gapped lower on the open to Monday trade as traders return to their desks, with 30 year lows at 1.3238 to be tested over coming days. Preusser noted: "Prolonged uncertainty could lead investors - including residential investors - to postpone decisions. "We think a recession in the UK will ensue, which cuts our calendar year 2017 GDP growth forecast to 0.2 per cent from 2.3 per...

It seems like logo redesign is very popular in 2016, especially for some of the world’s biggest and most popular brands. Rebranding can often negatively affect a product, especially if their consumers have grown to love their logo design. But change can also be a good thing and it seems like brands are willing to modernise their look for the digital age, that is 2016. Let’s have a look at a variety of businesses who have amped up their logo...

John Brown looks at why being devoted to a single strategy or channel is the wrong approach... If you remove politicians and footballers, humans have a pretty staggering tendency to bond for life. We’re one of only a handful of mammal species that pair and commit. This innate loyalty is pretty useful in many ways. But, when it comes to marketing, we need to up the promiscuity levels. I hold my hands up right now and say I am not...

Ask most managers what their top priorities are for their direct reports and I would be hugely surprised if the word ‘happiness’ appeared anywhere on a list littered with words like ‘productivity’, ‘creativity’ ‘target-orientated’, ‘efficient’ etc. But we are now interested in the idea of happiness at work (and in society) and there is a whole happiness industry emerging rooted in positive psychology, driven by individualism and personalisation and expressing itself in the health and wellbeing agenda. It is important...

An office full of employees in jeans – for some people, this sounds like a dream. For others, the thought alone is enough to cause them to break out in a cold sweat. How do you figure out which dress code policy is right for your workplace? The tech start-ups may have spearheaded the dressed-down office trend, but nowadays more and more companies are adopting it. If you’re one of those business owners wondering whether or not you should also...

It is widely accepted that the engineering industry is short of women, and within the engineering sector there is a huge gender pay gap. A survey by Energy Jobline, an Energy and Engineering job board, asked their engineering users if they agree in quotas to increase the participation of women in the industry, and the results were surprising. A resounding 71 per cent of those questioned said they didn’t think a quota was necessary. Even though only 9 per cent...

A new survey has revealed that energy professionals who work or live within the EU (i.e professionals working in overseas energy jobs) don’t want the UK to leave, but it’s close. A sample of energy sector workers in overseas energy jobs took part in the EU referendum survey. The results of the poll indicated that 47.3 per cent want the UK to remain part of Europe, while 43.2 per cent want Britain to withdraw from the rest of the member states....

In just three days we'll know the outcome of the EU referendum. As it fast approaches and the vote looks like it will hang in the balance, research from the energy jobs sector has come up with some surprising results. The survey attempted to delve into what energy professionals really thought about the future of the EU and where they want to be on June 24th. The results of the survey, conducted by EnergyJobline.com, a global energy jobs board for energy and...