Marketing

When it comes to hosting a corporate function or organising a business events, the right location and venue is everything. Whether you’re based in the UK or abroad, London should be a serious contender for any event planner wishing to take advantage of the most sophisticated facilities available, while maximise delegate attendance. London has always been one of the most popular destinations in the world, both for business and leisure – the iconic appeal of the UK capital makes it...

After the #StopFundingHate social media campaign persuaded Paperchase that the Daily Mail isn't in keeping with its values, the stationary chain apologised for a marketing campaign with the Mail and vowed not to work with it again. The campaign came after a series of pieces in the Mail singling out the trans community for abuse. And the paper reacted to Paperchase's announcement with customary dignity, blaming “internet trolls orchestrated by a small group of hard-left Corbynist individuals” endeavouring to “suppress...

The printing industry in England is a growing business. And as nowadays more and more companies are also active online, printing services cannot be left behind. Traditional printing companies are increasingly making way for digital services. Thanks to the wide variety of offered products, fast delivery, flexibility and the comfort of ordering, together with a professional finishing, the online printing industry in England is growing year after year. Printing companies operate in an industry that, as it seems, is benefiting...

How do you decide where your links should come from? If you’re like most webmasters, then you probably don’t think too much about your link sources. After all, a link is a link, right? This mindset might be the reason why you can’t outrank the competition in the organic search listings. Google’s search algorithm has come a long way. Building contextual links from relevant sources are no longer enough to climb up the rankings. Your link building strategy should now...

While the popularity of social media and internet marketing is undeniable, you might think that more traditional marketing methods are no longer worthwhile. However, for many business owners, traditional print advertising is still an effective and worthwhile investment as part of an overall marketing strategy. Yes, everyone is talking about online digital marketing, and while advertising on social media and other online platforms can be beneficial, it’s not the only marketing method which can bring results for your business. Print...

When people employ search engine optimization techniques to their website, they assume that there will be an overnight transformation of their website. If their website had 0 visibility, they assume that within a night, their website will secure a high rank in search engine result pages. While it is true that SEO can have a long term impact on the performance of your website, it is also true at the same time that it takes time. People who are eager...