• Privacy policy
  • T&C’s
  • About Us
    • FAQ
    • Meet the Team
  • Contact us
  • Guest Content
TLE ONLINE SHOP!
  • TLE
  • News
  • Politics
  • Business
  • Sport
  • Opinion
  • Elevenses
  • Entertainment
    • All Entertainment
    • Film
    • Lifestyle
      • Horoscopes
    • Lottery Results
      • Lotto
      • Thunderball
      • Set For Life
      • EuroMillions
  • Food
    • All Food
    • Recipes
  • Property
  • Travel
  • Tech/Auto
  • JOBS
No Result
View All Result
The London Economic
SUPPORT THE LONDON ECONOMIC
NEWSLETTER
  • TLE
  • News
  • Politics
  • Business
  • Sport
  • Opinion
  • Elevenses
  • Entertainment
    • All Entertainment
    • Film
    • Lifestyle
      • Horoscopes
    • Lottery Results
      • Lotto
      • Thunderball
      • Set For Life
      • EuroMillions
  • Food
    • All Food
    • Recipes
  • Property
  • Travel
  • Tech/Auto
  • JOBS
No Result
View All Result
The London Economic
No Result
View All Result
Home Politics

Government’s ‘rethink reskill reboot’ campaign sparks outrage

Even Culture Secretary Oliver Dowden hit out at the ad, calling it "crass".

Jack Peat by Jack Peat
2020-10-12 11:49
in Politics
FacebookTwitterLinkedinEmailWhatsapp

A new campaign encouraging people to ‘rethink, reboot and reskill’ has sparked outrage online.

Pictures of the new “Cyber First” campaign show a young ballet dancer with a caption saying that “Fatima’s next job could be cyber….Rethink. Reskill. Reboot.”

Singer Darren Hayes was quick to respond to the new campaign, posting on Twitter: “Stick with your dreams, don’t listen to this shit campaign written by people who, when not working, turn to the arts – music, tv, film, theatre, dance, photography, etc etc for joy. Making joy is our job. Reboot your terrible advertisement.”

Well this is fucking soul-crushing pic.twitter.com/aNoy7XNCyJ

— James Felton (@JimMFelton) October 12, 2020

Author Caitlin Moran added: “I don’t know if the government know they appear to have recently created a ‘Hopes & Dreams Crushing Department’, but for a country already depressed and anxious, I would suggest it’s a bit of a ‘Not now, dudes’ moment?”

While Shadow mental health minister Dr Rosena Allin-Khan tweeted: “Fatima, you be you. Don’t let anyone else tell you that you aren’t good enough because you don’t conform to their preconceived social norms.”

Oliver Dowden

Even Culture Secretary Oliver Dowden couldn’t hide his frustration.

The MP condemned the “crass” advertising campaign, responding on Twitter after the #Fatima started to trend.

“To those tweeting re #Fatima. This is not something from @DCMS & I agree it was crass. This was a partner campaign encouraging people from all walks of life to think about a career in cyber security.”

He added “I want to save jobs in the arts”, pointing to the Government’s Culture Recovery Fund, which announced its first recipients today.

RelatedPosts

Sunak and Braverman heckled during walkabout

Corbyn set to be blocked as Labour candidate at next election

‘Immigrants and poor people’: Government clamps down on homelessness

Sir Graham Brady boasts about ‘seniority’ and ability to bunk off from MP duties in fake interview

“Adapt”

The controversy came after Chancellor Rishi Sunak denied encouraging workers in the struggling arts industry to retrain.

Mr Sunak insisted he was talking generally about the need for some workers to “adapt” and suggested there would be “fresh and new opportunities” available for those who could not do their old jobs.

According to Arts Council England, the arts and culture industry contributes more than £10 billion a year to the UK economy, with £3 spent on food, drink, accommodation and travel for every £1 spent on theatre tickets.

Related: Tractor protest planned as MPs “denied a vote” on blocking chlorinated chicken imports

Content Protection by DMCA.com

Since you are here

Since you are here, we wanted to ask for your help.

Journalism in Britain is under threat. The government is becoming increasingly authoritarian and our media is run by a handful of billionaires, most of whom reside overseas and all of them have strong political allegiances and financial motivations.

Our mission is to hold the powerful to account. It is vital that free media is allowed to exist to expose hypocrisy, corruption, wrongdoing and abuse of power. But we can't do it without you.

If you can afford to contribute a small donation to the site it will help us to continue our work in the best interests of the public. We only ask you to donate what you can afford, with an option to cancel your subscription at any point.

To donate or subscribe to The London Economic, click here.

The TLE shop is also now open, with all profits going to supporting our work.

The shop can be found here.

You can also SUBSCRIBE TO OUR NEWSLETTER .

Subscribe to our Newsletter

View our  Privacy Policy and Terms & Conditions

Trending on TLE

  • All
  • trending

Elevenses: Exposing the Tories’ Deepfake Illegal Immigration Bill

Elevenses: Rishi’s Finest Hour

Elevenses: Fear and Loathing in the New Conservatives

More from TLE

Retired teacher who sexually abused young girls more than 25 years ago spared jail

Council chiefs who fined homeless man for reading a book offer him street cleaning job

Petition calling for an end to cash payments for non-referrals gets 140k signatures

Nigel Farage has called for another referendum

‘Time for Boris Johnson to produce his own proposals in writing if they exist’ – EU deadline rejected by UK

Silent Youth – Film Review

Rishi Sunak says he wants to increase North Sea fossil fuel drilling

Lexus LC500 Convertible video & review – the ultimate expression of a GT?

Councillor angry at note left on a homeless persons belongings threatening to chuck them in the BIN

‘I’m currently very, very ashamed of being English’ says Mark Gattis as he despairs over Brexit

JOBS

FIND MORE JOBS

About Us

TheLondonEconomic.com – Open, accessible and accountable news, sport, culture and lifestyle.

Read more

Contact

Editorial enquiries, please contact: [email protected]

Commercial enquiries, please contact: [email protected]

Address

The London Economic Newspaper Limited t/a TLE
Company number 09221879
International House,
24 Holborn Viaduct,
London EC1A 2BN,
United Kingdom

SUPPORT

We do not charge or put articles behind a paywall. If you can, please show your appreciation for our free content by donating whatever you think is fair to help keep TLE growing and support real, independent, investigative journalism.

DONATE & SUPPORT

© 2019 thelondoneconomic.com - TLE, International House, 24 Holborn Viaduct, London EC1A 2BN. All Rights Reserved.




No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Entertainment
  • Lifestyle
  • Food
  • Travel
  • JOBS
  • More…
    • Elevenses
    • Opinion
    • Property
    • Tech & Auto
  • About Us
    • Meet the Team
    • Privacy policy
  • Contact us

© 2019 thelondoneconomic.com - TLE, International House, 24 Holborn Viaduct, London EC1A 2BN. All Rights Reserved.