By Jack Peat, Editor of The London Economic Is Dr Steve Peters the key to World Cup success for England?  England travel to Brazil this week with a secret weapon in their bag; a chimp management specialist. The notion that psychology matters – particularly on the biggest stage – has become a focal point for professional sports teams across the country. From the terraces to the dugout we've long been aware of the psychological battles athletes endure - “their heads...

By Ollie Gayler  @OllieGayler As a career finale, The Wind Rises is suitably poignant.  Its message is not an overt warning as in Princess Mononoke.  Its fantasy is more subtle and human than that of Spirited Away and is not presented in opposition to reality, but rather woven into the film’s realism; realism that is rooted in historical context through its lead character, Jiro Horikoshi, designer of the Mitsubishi A5M and A6M Zero fighter planes for the Japanese Navy in...

By Sara Davison The harsh reality is that the UK has the highest rate of divorce in Europe with 42% of first marriages ending in divorce. This fact is not to be taken lightly as it is reported to be the 2nd most traumatic life experience after death of a loved one. Marital break ups are part of our everyday life with celebrity divorces frequently making the headlines. In the last few weeks alone we have seen Gwyneth and Chris, Jeremy...

  By Dan Ebanks Behavioural economics has been the emerging  ‘movement’ within the economics discipline for quite a few years, entering the public consciousness in 2008 with the publication of Thaler and Sunstein’s now omnipresent ‘Nudge’. However, Tim Adams suggested, in his article in the Guardian (May 31st 2014), that its demise is imminent. Until relatively recently behavioural economics had made slow and largely unnoticed progress. This may be as a result of the split in the behavioural economics camp....

Mark Russell, CEO of Optimus Performance Marketing- http://uk.optimus-pm.com/ The commercial potential of blogging is, in my opinion, in its infancy.  The barriers of entry to the bloggersphere are very low, resulting in so many bloggers entering the arena. Of course, celebrity and other high profile bloggers have an advantage when it comes to realising the commercial potential of a blog, as they will already enjoy a valuable audience through fan sites. They are also more able to leverage their blog...

By Guy Dorrell @GuyDorrellEsq Steve Jobs never had much of a taste for alcohol, the few references that can be found of him drinking refer to the very occasional glass of wine. But while beer may not have had an effect upon him, he had a profound effect upon it. In the late Seventies, when the idea of Apple was coming to fruition and the incorporated company began to grow, America consumer markets were changing before its eyes. Jobs and...

By Joe Mellor, Deputy Editor “It all began as an inspired accident”, says Duncan James,  a designer for a leading Clerkenwell-based advertising agency. “Doodling is a creative sanctuary for all graphic artists, but during one particularly tedious client briefing, something fascinating started to happen. A cartoon character, began to emerge from my idle scribbling.” From that day on clunkydoodles was born, out of sheer boredom. After months of development Duncan posted his results on Instagram and the response was overwhelming,...

  By Magnus Alm, CMO, Palringo There are more than 1,000,000 apps in the App Store and the same goes for Google PLAY. Needless to say, there is a discoverability issue for developers. A few lucky ones are able to get that global hit which turns into a viral phenomenon, such as Flappy Bird. But what about the rest? Millions, if not billions, of funds are invested into developing mobile games each year. There is good reason for that. Apple...

By Fiona Kirk In addition to ensuring that our diet is bursting with goodness and we factor regular exercise into our ever-more-hectic lifestyles to give us the best possible opportunity of living a long and healthy life, is our vitamin D status another challenge we have to take on board? ‘Fraid so! It is estimated that somewhere between 30% and 100% of us are deficient, globally; it largely depends on your age, where you live, how much sunshine you get...