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Home News

Former Labour MP questions over Coco Pops monkey mascot

Kellogg’s said in a statement that it ‘stands in support of the black community’.

Joe Mellor by Joe Mellor
2020-06-17 08:55
in News
Credit;PA

Credit;PA

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A former MP has questioned the decision of cereal-producer Kellogg’s to use a monkey to market Coco Pops, while “three white boys” represent Rice Krispies.

Fiona Onasanya spent 28 days in prison last year for lying about a speeding offence, and was then ousted from her position as MP for Peterborough, triggering a by-election in which she did not stand.

She has since written an autobiography called Snakes and Adders, in which she makes no reference to her speeding offence but describes how there was no almond milk in prison.

Chocolate flavoured

Onasanya said on Twitter: “Kellogg’s, as you are yet to reply to my email – Coco Pops and Rice Krispies have the same composition (except for the fact CPs are brown and chocolate flavoured)… so I was wondering why Rice Krispies have three white boys representing the brand and Coco Pops have a monkey?”

@KelloggsUK, as you are yet to reply to my email – Coco Pops and Rice Krispies have the same compòsition (except for the fact CP's are brown and chocolate flavoured)… so I was wondering why Rice Krispies have three white boys representing the brand and Coco Pops have a monkey?

— Fiona Onasanya (@Fiona_Onasanya) June 15, 2020

She continued: “Well, given John Harvey Kellogg co-founded the Race Betterment Foundation (the Foundation’s main purpose was to study the cause of and cure for “race degeneracy”), it would be remiss of me not to ask….”

Her comments were widely derided on social media, with some pointing out that Kellogg’s also used the monkey mascot for white chocolate Coco Pops, and others remarking that the Rice Krispies mascots were elves.

Kellogg’s said in a statement that it “stands in support of the black community”.

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Dignity and respect

“We do not tolerate discrimination and believe that people of all races, genders, backgrounds, sexual orientation, religions, capabilities and beliefs should be treated with the utmost dignity and respect,” the company said.

“The monkey mascot that appears on both white and milk chocolate Coco Pops was created in the 1980s to highlight the playful personality of the brand.

“As part of our ambition to bring fun to the breakfast table, we have a range of characters that we show on our cereal boxes, including tigers, giraffes, crocodiles, elves and a narwhal.”

Related – Sales assistant claims was sent home for wearing Black Lives Matter pin

Tags: Labour MP

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