Brits are more loyal to their brand of ketchup than to their boss, according to new research.
We put our favourite washing powder, cereal and skincare products before our manager or employer, ranking them in lowly 40th place in a list of our top 50 loyalties.
The study shows the average British adult is loyal to where they shop, the brands they use and the products they buy. Folk tend to stick to the same type of tea or coffee, watch the same TV programmes and eat from the same takeaway all the time.
When it comes to health and beauty, most people use the same deodorant, skin care products and make-up, and go to the same hairdresser. Food loyalty also means people will stick to the same brand of ketchup, and spread the same margarine on their favourite bread each day.
The survey of 2,000 UK adults was conducted by Superdrug to mark the fifth birthday of its Health & Beautycard.
Superdrug spokesman Matt Walburn said: “During the five years we’ve operated our loyalty scheme things have definitely changed on the British high street and in the average home.
“Seven out of ten of those questioned said they were more price-conscious and aware of deals than they were five years ago.”
Top 50 Loyalties
1. Family
2. My mum
3. My best friend
4. My dad
5. My dog
6. My football team
7. My cat
8. Home town
9. Tea / coffee brand
10. TV programmes
11. My hairdresser
12. Supermarket
13. City of birth / heritage
14. Doctor
15. Mobile phone provider
16. Deodorant
17. National team
18. Local takeaway
19. Cereals
20. My religion
21. Mobile phone brand
22. Bands I’ve loved since childhood
23. Ketchup
24. The bet
25. Brand of butter / spread
26. Charitable causes
27. The Royal Family
28. Skincare products
29. My favourite pub
30. Washing powder
31. Car brand
32. Particular loyalty card
33. Favourite singer
34. Work colleague
35. Jeans
36. Hair products
37. Local independent shops
38. Make up
39. Place of work
40. My boss
41. Shampoo
42. Soap opera
43. Bread brand
44. The corner / local shop
45. Opticians
46. Technology types
47. Brand of underwear
48. Coffee shop
49. Rugby team
50. Petrol station