• Privacy policy
  • T&C’s
  • About Us
    • FAQ
  • Contact us
  • Guest Content
  • TLE
  • News
  • Politics
  • Opinion
    • Elevenses
  • Business
  • Food
  • Travel
  • Property
  • JOBS
  • All
    • All Entertainment
    • Film
    • Sport
    • Tech/Auto
    • Lifestyle
    • Lottery Results
      • Lotto
      • Set For Life
      • Thunderball
      • EuroMillions
No Result
View All Result
The London Economic
SUPPORT THE LONDON ECONOMIC
NEWSLETTER
The London Economic
No Result
View All Result
Home Business and Economics

French champagne makers say ‘non merci’ to Brexiteers’ pint measure

The pint bottles comeback would make Winston Churchill proud, as this was his favourite champagne measure.

Andra Maciuca by Andra Maciuca
2022-02-06 09:40
in Business and Economics, News, Politics
FacebookTwitterLinkedinEmailWhatsapp

French champagne producers poured cold water over the UK government’s plans to bring back pint measures for champagne as a supposed “Brexit win”, it has emerged.

It comes after Foreign Secretary Liz Truss, Brexit-supporting newspapers and the Cabinet Office’s “Brexit opportunities unit” all supported the idea of bringing back pint bottles of sparkling wine – a small number of which was sold before the UK joined the European Common Market in 1973.

The bottles comeback would make Winston Churchill proud, as this was his favourite champagne measure.

‘Non-story’

But Pol Roger, the champagne house he liked the most and used to make pint bottles told The Independent that the idea of bringing it back is a “non-story” because of practical issues.

According to the company, the bottles are mostly made in France, but the last mould for pint-sized champagne bottles was lost a long time ago and would cost tens of thousands to remake, with no obvious advantage.

“We can’t just decant from the bottle in the pint bottle and say ‘hey we’ve got it’. How do I put this gently? It’s a non-story trying to be a story which we’ve sort of encouraged over the years because it amuses us, and it harks a bit back to the Churchill link,” James Simpson, managing director of Pol Roger Ltd in the UK, told the newspaper.

Other French champagne producers have also rejected the idea. Moët & Chandon, the largest champagne house, said it would not switch to the pint measure and another main producer, GH Mumm, said: “We can indeed confirm that we have no plans to produce and sell champagne in pint bottles.”

Simspon suggested English sparkling wine producers are more willing to adopt the pint measure than actual champagne makers from France.

‘Not a common champagne measure anymore’

He said: “I think actually the English sparkling wine boys are pressing rather harder than we are at the moment.

RelatedPosts

Gary Lineker says BBC should ‘hold its head in shame’ for not airing Gaza documentary

Donald Trump announces he plans to host UFC fight at the White House

Jeremy Corbyn breaks silence on new political party with Zarah Sultana

Reform faced first ever council seat defences – they lost both of them

“We’re also in a lucky position that we’ve sold every bottle of Pol Roger that we’ve released, so we’re not desperately rushing to come up with another size because there’s just not the booze to put in it.”

Simpson also suggested the pint isn’t a common champagne measure anymore, as suggested by a recent Daily Mail report.

He said “probably 3 per cent” of champagne sent to Britain was in pint bottles, not the 60 per cent claimed in the Mail article, he said.

He added: “The story continues to run and run because people are amused by it.”

The London Economic has contacted the Cabinet Office for comment.

Related: Hundreds of UK jobs will be lost as Nestlé moves production of popular sweets to EU

Tags: Brexit

Subscribe to our Newsletter

View our  Privacy Policy and Terms & Conditions

About Us

TheLondonEconomic.com – Open, accessible and accountable news, sport, culture and lifestyle.

Read more

SUPPORT

We do not charge or put articles behind a paywall. If you can, please show your appreciation for our free content by donating whatever you think is fair to help keep TLE growing and support real, independent, investigative journalism.

DONATE & SUPPORT

Contact

Editorial enquiries, please contact: [email protected]

Commercial enquiries, please contact: [email protected]

Address

The London Economic Newspaper Limited t/a TLE
Company number 09221879
International House,
24 Holborn Viaduct,
London EC1A 2BN,
United Kingdom

© The London Economic Newspaper Limited t/a TLE thelondoneconomic.com - All Rights Reserved. Privacy

No Result
View All Result
  • Home
  • News
  • Politics
  • Lottery Results
    • Lotto
    • Set For Life
    • Thunderball
    • EuroMillions
  • Business
  • Sport
  • Entertainment
  • Lifestyle
  • Food
  • Travel
  • JOBS
  • More…
    • Elevenses
    • Opinion
    • Property
    • Tech & Auto
  • About Us
    • Privacy policy
  • Contact us

© The London Economic Newspaper Limited t/a TLE thelondoneconomic.com - All Rights Reserved. Privacy

← Lifelong Tory voter reduced to tears on LBC ← Russia gathered at least 70 per cent of troops needed for full-invasion, US says
No Result
View All Result
  • Home
  • News
  • Politics
  • Lottery Results
    • Lotto
    • Set For Life
    • Thunderball
    • EuroMillions
  • Business
  • Sport
  • Entertainment
  • Lifestyle
  • Food
  • Travel
  • JOBS
  • More…
    • Elevenses
    • Opinion
    • Property
    • Tech & Auto
  • About Us
    • Privacy policy
  • Contact us

© The London Economic Newspaper Limited t/a TLE thelondoneconomic.com - All Rights Reserved. Privacy

-->