• Privacy policy
  • T&C’s
  • About Us
    • FAQ
    • Meet the Team
  • Contact us
TLE ONLINE SHOP!
  • TLE
  • News
  • Politics
  • Business
  • Sport
  • Opinion
  • Elevenses
  • Entertainment
    • All Entertainment
    • Film
    • Lifestyle
      • Horoscopes
    • Lottery Results
      • Lotto
      • Thunderball
      • Set For Life
      • EuroMillions
  • Food
    • All Food
    • Recipes
  • Property
  • Travel
  • Tech/Auto
No Result
View All Result
The London Economic
SUPPORT THE LONDON ECONOMIC
NEWSLETTER
  • TLE
  • News
  • Politics
  • Business
  • Sport
  • Opinion
  • Elevenses
  • Entertainment
    • All Entertainment
    • Film
    • Lifestyle
      • Horoscopes
    • Lottery Results
      • Lotto
      • Thunderball
      • Set For Life
      • EuroMillions
  • Food
    • All Food
    • Recipes
  • Property
  • Travel
  • Tech/Auto
No Result
View All Result
The London Economic
No Result
View All Result
Home Food and Drink

Selfridges launches new vegan ‘salt beet’ sandwich

In line with a new sustainability initiative, Project Earth, the sandwich joins the new vegan menu available at The Brass Rail - temporarily rebranded as ‘The Grass Rail’.

Jon Hatchman by Jon Hatchman
2020-08-20 13:47
in Food and Drink, Restaurants
SELFRIDGES -The Grass Rail - Salt 'Beet' Sandwich. @ Credit - Jacqui Melville

Photo: Jacqui Melville

FacebookTwitterLinkedinEmailWhatsapp

As part of Selfridges’ major new sustainability initiative, Project Earth, one of the department store’s oldest restaurants, The Brass Rail, is temporarily rebranding as ‘The Grass Rail’, launching a new vegan menu. On the new menu, the restaurant’s Salt ‘Beet’ sandwich is described as the first of its kind – a plant-based take on its classic salt beef Reuben.

Priced at £9.95, the Salt ‘Beet’ Sandwich comprises slices of beetroot salt-baked with thyme, rosemary and garlic for 90 minutes before being sliced to order, topped with layers of sauerkraut and gherkins, served between slices of marbled rye bread. The new vegan menu also includes homemade vegan knishes (£7.50 each), a beetroot burger with vegan cheese (£13.95) and a selection of freshly made salads (£12.50).

SELFRIDGES -The Grass Rail - Vegan Menu. @ Credit - Jacqui Melville
Photo: Jacqui Melville

Announced earlier this week, Project Earth is a new initiative committed to changing the way we shop by 2025. Building on the steps Selfridges has taken over the past 10 years, striving to place sustainability at the heart of the business, the store aims to help customers change the way they shop in three ways: by addressing the materials used in products, launching and exploring new retail models such as repair and resell, and engaging with teams, partners and customers to inspire a shift in mindsets. Selfridges is also working closely with over 300 brand partners and with support from the Woodland Trust and WWF, Project Earth will kickstart with eight weeks of experiments, innovations and conversations, across all stores and online, dedicated to reinventing retail.

On the launch of the new vegan menu, Selfridges Restaurants Director, Michael Gardner said: “We’re really proud of the Grass Rail vegan menu. For and institution like The Brass Rail, known for its exceptional salt beef, to be launching a world first vegan take on the classic salt beef Reuben is just one example of how we’re increasing our plant based offer in new and innovative ways and providing our customers with more choice.”

Further information on the new Selfridges Project Earth initiative can be found here.

RELATED: ‘Eat Out To Help Out’: 10 of the best London restaurants participating in the government scheme

RelatedPosts

How To Make: Chicken Shish Kebabs

Captain Tom gin pulled after ‘breach of charity law’

Restaurant Review: Terra at Eataly London

How To Make: Blueberry Biscoff Cheesecake

Subscribe to our Newsletter

View our  Privacy Policy and Terms & Conditions

Trending on TLE

  • All
  • trending
Abdollah

‘Rescue us’: Afghan teacher begs UK to help him escape Taliban

CHOMSKY: “If Corbyn had been elected, Britain would be pursuing a much more sane course”

What If We Got Rid Of Prisons?

More from TLE

Video – ‘Nobody has corona! I don’t give a f*ck!’ Tourist shouts at Indian officer

Eight Apps that empower people with disabilities

This heartfelt plea from a writer whose son has been cruelly stripped of disability benefits needs to be shared

History made as first same-sex marriage takes place in Northern Ireland

NRA scores legislative win 2 months after deadliest mass shooting in US history

Pervert jailed for covert filming at swimming pools and sexually assaulting girl

How To Make: Hazelnut Pavlova, Spiced Roast Fruit & Chai Cream

Melania Trump, Laura Bush slam immigration rules separating kids from parents

Boris woos big business with tax cuts after admitting “you didn’t want Brexit”

Mum paralysed in car crash walks again thanks to Iron Man robotics

About Us

TheLondonEconomic.com – Open, accessible and accountable news, sport, culture and lifestyle.

Read more

© 2019 thelondoneconomic.com - TLE, International House, 24 Holborn Viaduct, London EC1A 2BN. All Rights Reserved.




No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Entertainment
  • Lifestyle
  • Food
  • Travel
  • More…
    • Elevenses
    • Opinion
    • Property
    • Tech & Auto
  • About Us
    • Meet the Team
    • Privacy policy
  • Contact us

© 2019 thelondoneconomic.com - TLE, International House, 24 Holborn Viaduct, London EC1A 2BN. All Rights Reserved.