A luxury cat food for the “insanely rich” goes on sale this week costing an eye-watering £9,000 a year and including ingredients such as Arenkha caviar, line-caught Scottish salmon, hand-caught Norfolk lobster and locally-sourced Devon crab!
The yearly cost of the fodder is more than twice the average food and drink spend of a typical British family, according to Office of National Statistics figures. It works out at a pricey £10 for an 85g tin compared to an average Sheba tin which costs 50p. Each gourmet pack also includes organic asparagus, quinoa, and saffron for that “extra touch of luxury and refinement”.
The “super-premium” fodder, which contains no preservatives, additives or artificial colours, is also GM-free. It is not only fit for human consumption but tastes “absolutely wonderful” should owners feel tempted to try it, manufacturer Green Pantry claims.
The food, which took more than two years to develop, will cost £249.99 for a 2kg bag – more than 30 times the price of standard kitty fodder. A month’s supply costs nearly £750, which equates to a staggering £9,000 per year, £12.50 per serving or about £1.25 per mouthful.
Simon Booth, of Green Pantry, said the limited-edition product has been created to satisfy demand from celebrities and other VIPs who are financially capable of “treating their cats to the finer things in life”.
“We offer a wide range of highly affordable and delicious holistic pet foods for cats and dogs, but British Banquet is for those few insanely rich pet owners to whom money is no object,” he said.
“We see it appealing to celebrities, managing directors and CEOs, ambassadors and other VIPs who wish to give their cats the finest things in life.
“We’ve based British Banquet around seafood as this is excellent for cats’ nutritional needs well-being and, with the exception of the caviar, have chosen only the best British produce.”