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The beautiful country in Europe that hardly anyone visits

Time to add it to the bucket list!

Harry Warner by Harry Warner
2025-07-30 21:00
in Travel
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Europe is packed with quirky and captivating destinations. From iconic landmarks to hidden gems, it’s the continent’s endless variety that makes it the most visited region in the world.

According to Condor Ferries, Europe attracts 50% of all global tourist arrivals — though most visitors flock to hotspots like France and Spain, the top two most-visited countries on Earth.

But sometimes, it’s worth stepping off the beaten path. In return, you might find breathtaking mountain views, year-round outdoor adventures, and charming alpine villages that feel like well-kept secrets.

Related: Direct London-Berlin train on the cards as part of UK-Germany treaty

Nestled in between the popular destinations of Switzerland and Austria, Liechtenstein is a tiny nation of just 160.5 sq. km and 39,000 people in the heart of the Alps.

According to the United Nations World Tourism Organization (UNWTO), Liechtenstein only welcomed 101,000 tourists in 2022, considerably less than similar micro-nations such as San Marino and Monaco.

This idyllic country is in the perfect location for skiing in the winter and outdoor activities in the summer, although does not appear to capitalise on these offerings in the same way similar size nation Andorra does.

Despite only having a population of 80,000, Andorra sees 8 million people visit per year.

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One explanation for this might be the country’s limited tourism facilities, only having 33 hotels in the entire nation and 1,357 available beds.

Meanwhile, its economy mainly focuses on banking, finance, manufacturing and construction, making tourism only a small player in a larger picture.

Furthermore, the nation is not easy to access.

Not having an airport, the nearest cities to fly in to are Zurich (Switzerland) and Friedrichshafen (Germany), which you can book via Skyscanner. Although if you are desperate to visit you can charter a helicopter to Balzers Heliport inside the nation.

There is train accessibility, but this line is run by the Austrian national railways and is not massively frequent, so some planning will be needed.

Once arrived however, the destination will be worth the effort, boasting a royal castle, a 2,599m tall mountain known as Grauspitz, old alpine architecture and rows of vineyards in the Rhine Valley.

Liechtenstein is a principality, meaning it is ruled by a Prince, (the Prince of Liechtenstein) with its capital being Vaduz.

The micronation has a very close relationship with neighbouring Switzerland which has accepted the role of safeguarding the interests of Liechtenstein since 1919.

Tags: EuropeTravel

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