This is the dramatic moment a new car appears to leap out of the screen as part of a clever experiential advert on London’s famous Southbank.
Production of the all-new third generation Nissan Qashqai, which is one of the world’s best-selling crossover models of the past 10 years, has just started in Sunderland.
And to celebrate the launch, Nissan has unveiled Europe’s first automotive 3D experiential activity.
Anyone who looks at the massive cube is presented with a dramatic storm at which point the Qashqai suddenly appears.
First it is boxed inside before clever technology shows it appearing to burst out of the screen itself towards the viewer.
Nissan worked with TBWA\London to devise the eye-catching activity.
Nic Thomas, marketing director at Nissan Motor GB Ltd., said: “The all-new Nissan Qashqai sets a new benchmark in design and technology, continuing Nissan’s proud history of innovation for the masses.
“This exciting 3D installation brings that powerful message to spectators in a way many will never have experienced digital content before.
“We are delighted to be launching our flagship car with this innovative customer experience that will equally excite those watching in London, or seeing digital footage online.”
Anyone passing the installation can scan a QR code, which allows them to see the all-new Qashqai in a richer augmented reality from their smartphone.
The work was created by Scott Andrews and Leigh Gilbert, with production handled by Pixel Artworks. The media agency is Manning Gottlieb OMD and the outdoor specialist is Talon Outdoor.
There is a one-minute long show every 15 minutes and runs until the end of the week.