Launching a creative business and sustaining its success can be trickier than solving a Rubik’s Cube one-handed.
From trying to secure funding from besuited bank managers who don’t believe in your artistic vision to finding the right partners to collaborate with and deciding whether to work remotely, it’s a bit of a brain scrambler.
But whether you’re launching a new graphic novel or reimagining Ragga Jungle for Generation Z, don’t despair — here are three slick startup tips for cool creative businesses.
1. Crowdfunding
Too many terrific creative projects don’t see the light of day because the financial institutions, public bodies and private firms that might provide financial support don’t have the foresight to understand their potential.
But creative crowdfunding platform Patreon cuts out the middle man by connecting artists directly with public patrons who can donate cash in exchange for exclusive previews, discounted products and even cameo roles in content.
Scottish independent publisher 404INK has launched a business and funded the publication of several radical titles using platform like Patreon and Kickstarter — and attracted the support of literary icons like The Handmaid’s Tale author Margaret Atwood, as well as donations from an enthusiastic public.
If you find conventional funding frustrating, crowdfunding might do the trick.
2. Shared workspace
If you’re writing, painting or producing music, working in the right space really helps get those creative juices flowing.
But you might not immediately have the wherewithal to splash out on a fancy office and your home environment may feel a bit hectic.
A coworking club like The Ministry could be the solution — these modern, well-appointed workspaces are designed to provide arty sole traders and small startups with a choice of rooms to work in splendid isolation, brainstorm in groups, meet with clients and collaborate with fellow entrepreneurs.
Similar spaces are springing up across London and further afield, including those with creche facilities — it’s easy to find one that’s the perfect fit.
3. Outsourced HR
HR functions like employee payroll might not be the first thing you think of when starting an aesthetically-minded enterprise — but they’re very necessary nonetheless.
As your business expands, you might need to ensure teammates in different parts of the UK or abroad are paid promptly and accurately.
But hiring an full time HR employee may be too expensive, so secure an outsourced HR service like SD Worx instead. Their sleek software platforms automate payments, take care of tax and produce handy management reports — perfect.
The corporate side of a creative endeavor is a bit boring, but not complying with rules and regulations might sink you before you make an impact.
These three slick startup tips for setting up a cool creative business could be the key to your success — adopt them today and you’ll soon be coining in cash and connecting with fans across the country.
Do you run a creative business? Share your startup tips in the comments section.
