The by-election has been triggered by the death of sitting MP Sir Tony Lloyd.
"Politicians need to do more to captivate young people and present policies that resonate with them", Marco Logiudice said.
The prime minister has backtracked from the wager he made on Piers Morgan's TalkTV show, saying he was "taken by surprise".
Labour has accused the Tories of identically copying their plan.
The former prime minister told the Popular Conservatism launch event that ordinary Britons thought ‘the wokery that’s going on is nonsense’.
The PM boasted about his love of spread betting in a resurfaced clip that has come back to bite him.
Mr Kwarteng was sacked by Liz Truss after just 38 days as chancellor amid the chaos of the mini-budget.
The ex-prime minister has continued to promote her low-tax, free-market brand of conservatism since her brief stint in Downing Street.
The TalkTV presenter offered the Prime Minister a £1,000 bet that ministers would not be able to send asylum seekers to Rwanda.
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