Daniel Davis, CEO of Rockport Leisure, in front of The Two Helmets pub, previously called The Three Bellends. Photo: Activate Digital.
A pub not far from Liverpool has received hundreds of new suggestions on how to rebrand after its previous two names having a pop at the government went viral on social media.
The James Atherton called itself The Three Bellends last October, placing a sign showing Dominic Cummings, Boris Johnson and Matt Hancock with bells on their heads outside its venue in New Brighton, Merseyside.
But upon Cummings leaving Downing Street soon after, the pub was renamed ‘The Two Helmets’ last month, featuring Hancock and Johnson.
Now that Hancock resigned after it emerged he had an affair whilst at work with one of his close aides, the brainstorming to rebrand the pub again has kicked off.
More than 200 people chipped in with suggestions involving all sorts of plays on words, making it a difficult task to choose.
Owner Daniel Davies told The London Economic: “The first time we did it, a couple of weeks later Dominic Cummings went, and about two weeks before Matt Hancock resigned we rebranded it again.
“It’s tempting to do it one last time to get rid of Boris Johnson.”
One Twitter user said the pub should be called Hands, face, back to my place.
And another said it should be called The Cock Inn.
Andrew Cornes said the pub should be renamed as The Lyin’ King, whilst Melanie Barfield suggested The Wanchor and Craig Hammond proposed The One Helmet.
Brian Robinson came up with The Last Straw, Dave Innelli chipped in The Prime Sinister and Sue Wray put forward Hands, Face, Disgrace.
Related: ‘Three Bellends’ pub renamed ‘Two Helmets’ in fresh pop at government
Local pub in Merseyside rebrands in response to new lockdown restrictions
