Shoppers have taken to social media to express their shock at seeing supermarkets selling Easter eggs just after Christmas.
The seasonal chocolate staple has already appeared in supermarkets – almost four months before the big day.
Co-op appears to be one of those selling Easter eggs already.
Ben Pedley shared a picture of eggs in a Co-op, in Barton-Under-Needwood in Staffordshire, to X, formerly Twitter, on New Year’s Eve.
A caption read: “Not even 2024 yet and already @coopuk has Easter Eggs for sale!”
The same day, Andy Jupe posted about seeing Easter eggs in a Co-op in Bilton, Rugby, saying: “Dear co-op. Seriously! Selling Easter eggs!
“Its New Year’s Eve!”
Other supermarkets selling Easter eggs include Tesco, with X user Matt Hill posting on December 28: “Anyone for an Easter egg.”
A Tesco spokesperson said: “It’s still a few weeks until customers are able to choose from our full range of Easter products.
“However, we know some of our customers like to buy their eggs early so we have started selling a small selection in some of our stores.”
You may also like: In Pictures: Eurovision fever hit UK in 2023 as stars rocked Coronation Concert