Greggs the bakers have had to apologise profusely for a tongue-in-cheek nativity scene in a promotional photo for its first ever advent calendar with a sausage roll in the place of baby Jesus.
“We’re really sorry to have caused any offence, this was never our intention,” the bakers apologised, though they said they would not be withdrawing their advent calendar.
But an apology wouldn’t suffice for critics from the The UK Evangelical Alliance who accused Greggs of a “manufacturing a scandal to sell baked goods” to others who pointed out that as a Jew pork meat would have been forbidden for Jesus.
Simon Richards, chief executive of Right Wing pressure group the Freedom Association, went further calling for a boycott of Greggs as he was mostly angry that they were “cowards” and “would never dare insult other religions.”
After which all out holy war has broken out on Twitter:
