• Privacy policy
  • T&C’s
  • About Us
    • FAQ
    • Meet the Team
  • Contact us
  • Guest Content
TLE ONLINE SHOP!
  • TLE
  • News
  • Politics
  • Business
  • Sport
  • Opinion
  • Elevenses
  • Entertainment
    • All Entertainment
    • Film
    • Lifestyle
      • Horoscopes
    • Lottery Results
      • Lotto
      • Thunderball
      • Set For Life
      • EuroMillions
  • Food
    • All Food
    • Recipes
  • Property
  • Travel
  • Tech/Auto
  • JOBS
No Result
View All Result
The London Economic
SUPPORT THE LONDON ECONOMIC
NEWSLETTER
  • TLE
  • News
  • Politics
  • Business
  • Sport
  • Opinion
  • Elevenses
  • Entertainment
    • All Entertainment
    • Film
    • Lifestyle
      • Horoscopes
    • Lottery Results
      • Lotto
      • Thunderball
      • Set For Life
      • EuroMillions
  • Food
    • All Food
    • Recipes
  • Property
  • Travel
  • Tech/Auto
  • JOBS
No Result
View All Result
The London Economic
No Result
View All Result
Home Food and Drink

£1 in Every £4 Spent On Beer in London Goes to “Super-Premium” Brand

Around £1 in every £4 spent on beer in London now goes to a “super-premium” brand, according to Miller Brands. Defined as beer that has a clearly defined and understood provenance, authenticity and brand story and costs £4.15 per pint or higher, super-premium brands have corned a massive 25 per cent of the London beer market. Peroni […]

Jack Peat by Jack Peat
2016-05-18 14:36
in Food and Drink
FacebookTwitterLinkedinEmailWhatsapp

Around £1 in every £4 spent on beer in London now goes to a “super-premium” brand, according to Miller Brands.

Defined as beer that has a clearly defined and understood provenance, authenticity and brand story and costs £4.15 per pint or higher, super-premium brands have corned a massive 25 per cent of the London beer market.

Peroni Nastro Azzurro is the UK’s number on super-premium beer, with Pilsner Urquell and Kozel also building a head of steam registering a double-digit revenue growth in parent company SABMiller’s full-year results, released today.

Gary Haigh, Managing Director of Miller Brands UK, said: “As we progress from world beer into a new era of high growth super-premium beer, we are immensely proud that Peroni Nastro Azzurro continues to spearhead this change.

“The growth of Pilsner Urquell Tank Beer has been outstanding too, with acclaimed restaurateurs and premium pub owners wanting to centre new openings on its authentic, unpasteurised and fresh appeal. Since the launch of the inaugural Tank Beer in 2013, we’ve seen over half a million pints of Tank Beer sold.

“We have already seen the growth of super-premium spirits and now beer is heading in the same direction as consumers seek genuine, authentic taste and a story behind their beer.”

 

 

Content Protection by DMCA.com

RelatedPosts

Breakfast experts say hash browns should not be included in traditional Full English

Supermarket’s flag fetish sees Union Jack blown up on New Zealand lamb

Pub starts serving pizza with turnip base amid tomato shortage

Great Central Pub and The Ginger Pig collaborate for British Pie Week

Subscribe to our Newsletter

View our  Privacy Policy and Terms & Conditions

Trending on TLE

  • All
  • trending

Elevenses: Exposing the Tories’ Deepfake Illegal Immigration Bill

Elevenses: Rishi’s Finest Hour

Elevenses: Fear and Loathing in the New Conservatives

More from TLE

White House inquired about adding Donald Trump’s face to Mount Rushmore

BAO of Soho: Restaurant Review

Wikipedia co-founder issues dire warning on the consequences of Elon Musk buying Twitter

Frequently Asked Questions about Office Cleaning

Boris doesn’t rule out emergency bank holiday if England win Euros

Former Vice President accuses Trump of ‘using the language’ of white nationalism

How To Make: Bombay Palace’s Dahi Batata Puri (Poori)

Thieves steal hearse before crashing it into car & assaulting driver

Elevenses: ‘Red-Green Toryism’

Mosquito dating back to age of dinosaurs found preserved in amber & it might have carried malaria

JOBS

FIND MORE JOBS

About Us

TheLondonEconomic.com – Open, accessible and accountable news, sport, culture and lifestyle.

Read more

Contact

Editorial enquiries, please contact: [email protected]

Commercial enquiries, please contact: [email protected]

Address

The London Economic Newspaper Limited t/a TLE
Company number 09221879
International House,
24 Holborn Viaduct,
London EC1A 2BN,
United Kingdom

SUPPORT

We do not charge or put articles behind a paywall. If you can, please show your appreciation for our free content by donating whatever you think is fair to help keep TLE growing and support real, independent, investigative journalism.

DONATE & SUPPORT

© 2019 thelondoneconomic.com - TLE, International House, 24 Holborn Viaduct, London EC1A 2BN. All Rights Reserved.




No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Entertainment
  • Lifestyle
  • Food
  • Travel
  • JOBS
  • More…
    • Elevenses
    • Opinion
    • Property
    • Tech & Auto
  • About Us
    • Meet the Team
    • Privacy policy
  • Contact us

© 2019 thelondoneconomic.com - TLE, International House, 24 Holborn Viaduct, London EC1A 2BN. All Rights Reserved.