OK Go’s 2009 music video for breakthrough hit ‘Here It Goes Again’ has almost 34 million views.
34 MILLION.
Since then the LA indie rockers have taken every opportunity to use their music videos to join the charmingly practical with high-concept technicality, and their new cut for ‘The One Moment’ continues the tradition in fine style.
That’s a lot of exploding paint cans, burst water balloons and splintered guitars, but the results are pretty phenomenal!
The video was made in conjunction with Morton Salt and the #WalkHerWalk campaign.