If you go to watch an online video on YouTube or Facebook, you’ll have the option to generate captions. This basically transcripts the audio in the video into text. Aside from making it easier to follow along with the video, there are other reasons why content creators add them to their videos.
It will cover the advantages that video creators get when they convert srt to mp4 format and add it to their videos.
1. Better Visibility
If you think about YouTube, there’s already an option that automatically transcribes the content of a video into text. But if you’ve ever used that option, you should know how simple it looks.
There are also issues with the accuracy of the transcription and the way they are positioned. These harm the viewer’s experience instead of doing anything good. That’s why the alternative that a lot of content creators prefer to go with is embedded subtitles.
Doing this allows them to control the quality and the visibility of the subtitles. It’s possible to change the color, size, and even font of the subtitles with this approach.
2. Emphasizing and Making a Point
No matter what kind of video you’re dealing with, embedded subtitles are a great way of getting the point across. By combining it with some editing magic, it’s possible to emphasize certain parts of your video.
This can also be done for specific lines in the video’s script. So, if there’s a portion of the video where the creator wants the viewers to pay attention, embedded subtitles can get the job done. They can also add animations or use special fonts to make it even more noticeable for the viewers.
3. Multilingual Reach and Global Audience
By embedding subtitles of different languages in a video yourself, you combine the benefits of better visibility for different kinds of audiences. There’s no need to rely on the subpar automatic transcription system. If you do the transcription on your own, you can also save some money.
When content creators do this for multiple languages, they can branch out to a wider audience. This leads to more subscribers and increased views.
4. Better Performance
A video that’s embedded with subtitles is less hassle-free. Because you don’t have to deal with the problem of downloading additional SRT files. Sometimes, the files that are included are not even synced properly. That, too, can cause disruptions in your experience.
Each of these situations can easily be dealt with if the content creator embeds the video with subtitles from the start. A better-performing video will keep the audience coming back for more.
Seeing the different and rather splendid benefits that come with included subtitles, it should be clear to you why these are popularly used by content creators of today. The increased customer engagement and reach allow them to get more subscribers and views, which in turn generates more revenue.