Reform’s polling woes show no sign of stopping, with the party dropping out of the top two.
In More in Common’s latest poll, Nigel Farage’s party dropped to 22%, its lowest level in a year and a half.
This saw Reform fall into third, with the Tories overtaking them into second place on 23%.
Labour continue to lead in the polling, after a one point increase took them to 26%.
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Further down the poll, the Lib Dems are on 11%, with the Greens on 8% and Restore Britain on 6%.
A number of polls have recorded a significant drop in support for Reform in recent months as the party and its leader have been dogged by controversy.
Reform have also been the victims of a boost in support for Labour since Andy Burnham became prime minister and Rupert Lowe’s far-right Restore Britain eating into Reform’s support.
Reform are now behind Labour with every single pollster in the UK, in what has been a remarkable fall from grace from where the party found themselves last year when their popularity was around the 30-point mark.
Controversy and scandal around Farage has taken its toll on Reform as well. After his farcical by-election, the Clacton MP is still the subject of a parliamentary investigation into whether he should have declared a £5m he received before becoming an MP at the 2024 general election.
Meanwhile, there was further controversy around Reform’s finances when figures within the party were the subject of an undercover sting which showed them appearing to look for ways to solicit an illegal donation from a foreign donor.
The Metropolitan Police have launched an investigation into the party following the undercover report. This is alongside the investigation the Met were already carrying out into Reform over whether payments to the party in the weeks before the last election complied with donation laws.
The probe is examining donations given directly to the party by Fiona Cottrell, mother of longstanding Nigel Farage ally, George Cottrell.
It is also examining payments from a company controlled by Reform’s deputy leader Richard Tice, which received £1m from Fiona Cottrell in June 2024.