PR v Marketing at the 2014 World Cup

By Stuart Buchanan, Junior Broadcast Executive at 4mediarelations For the football mad amongst us, Friday 27th June 2014 was a day where we all rubbed our eyes, took stock for the first time in two weeks and, once the haze had cleared, asked ‘Where’s the football gone?’ For football-widows and those just generally not interested in watching millionaires battering a sheep’s bladder around a field, the one day’s respite is sweet relief. Today is the first time in two weeks that there...

Can Andy Murray win Wimbledon again?

By Dave De Winter - Sports Writer Wimbledon – the two weeks of the year where it’s OK to be publicly middle-class; where quaffing copious amounts of Pimms and dressing in a polo shirt and chinos isn’t solely for the purposes of an ironic round of pub golf. With all this Uruguayan biting and England being utter sh*t at footy, our second favourite Scot (behind Sean Connery since you ask) has gone into the third tennis Grand Slam of the...

What could Ronaldo buy with his World Cup salary

By Joe Mellor Deputy Editor The best players are out there in Brazil playing sexy samba football to excite the world. Most of these superstars are paid handsomely by their clubs, but they are also given huge fees to represent their nations, during the month long tournament. Ronaldo, The 29-year old Portugal superstar, is reportedly earning $490,870 a week, after tax, amounting to a staggering $2,243,997 (USD) to take part in the 32-day event. But how far does this fortune...

Top ten George Best Quotes

England are out of the World Cup with a team that doesn't really contain any "characters," James Milner aside, obvs. Pele famously said he believed Best was the greatest player to ever have graced a football pitch, which is similar to Elvis claiming that Tom Jones was his favourite singer. Of course George Best didn't play for England and sadly his drink problem caused his early demise, but these are still legendary quotes. Remember Maradona good, Pele better...George Best 1. "That's...

Why England will still progress

By Pip Cole  At around 21:40 last night a wave of disappointment swept the nation as Luis Suarez netted the second Uruguay goal, sinking England to its second defeat in as many matches. Italy sussed us out and the Uruguayans managed to contain England's attack while their talisman seized on two chances to net twice, effectively condemning the lads to an early flight home. After only a week in Brazil, Coleen Rooney might not have needed seven bags after all!...

Cameroon Vs Croatia – An alternative report

By Chris Brown When attempting to prepare a withering summary of a game of football involving an African team, the rhythmic temptation to drift from one cliché to the next is stronger than Heaven 17* in 1982 or New Order in ’87. So I why bother to resist. Objectivity? Pah. Yes, Cameroon were assertive in the challenge; yes, their stopper was as erratic as a wacky waving inflatable arm flailing tube man**; yes, they were arguing amongst themselves at fulltime....

France Vs Honduras – An alternative match report

By Chris Brown “Tasty”, “Fruity”, “ A proper mad tear-up” – D. Dyer (2004) Honduras take us back to simpler times, when football was played in flickering black and white, when Arsenal’s line was led by Charles “Charlie” Charles (one of the legendary Charles brothers - http://www.youtube.com/watch?v=y4CXY6TVBMc ) and the Continent began at Dover. When South and Central American games were invariably “Battles” and European commentators accordingly routinely “disgusted”. Why are we stepping back to yesteryear? In July, 1969, Honduras...

Five Outside Bets for the World Cup

Since 1970 only six nations have won the World Cup. Indeed, the same six nations are among only seven to have appeared in a final during the same period and if I was to stake a bet this year, I’d put good money on the final of Brazil 2014 being contested by either Brazil, Argentina, Italy, France, Germany, Spain or the Netherlands. But we love an outsider, and this year the World Cup is awash with nations that have just...

David Luiz for £50 million, what were they thinking?

By John Simms I'm sure no one would argue with me when I say that David Luiz is not worth £50 million. Even in relative terms it's a crazy amount to spend on a player of his quality. He is undoubtedly a good defender but at the current going rate that fee could buy almost any other player in the world. He has sparkled in patches for Chelsea but is error prone and has a tendency to get carried away,...

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