Robert Dyas has taken the award for most cringeworthy marketing campaign of the festive season after releasing its ‘We’re gay. And straight. And bi…’ advertisement.
The ad features staff members of varying sexual orientation promoting products under the strapline “Robert Dyas: where gays and straights can buy drills, and much, much more.”
It is thought the ad is a spoof of a Red Hill advert which used the strapline “where black people and white people buy furniture” in an advert in 2009. Take a look at both videos below and judge for yourself which one is the most cringeworthy.