There are few things more reliably British than cracking open a bag of crisps and declaring that you’ll only have a handful before somehow polishing off the lot.
And Walkers is hoping to make that familiar ritual a little more luxurious with the launch of its new Gold range – a premium collection that promises to elevate the humble crisp. Happily, it’s a promise that the new range delivers on.
Featuring four flavours, Walkers Gold takes some familiar snacking favourites and gives them a more sophisticated twist, with premium ingredients including truffle and olive oil. The result is a range designed to feel a little more indulgent without losing sight of what makes a good crisp in the first place.
Texture is a big part of the appeal. The crisps are slow-cooked using a thinner cut, with extra folds designed to deliver a more satisfying crunch. It’s a simple change, but one that gives the range a more substantial, interesting texture than your everyday packet.
There’s plenty of variety in the flavours, too. Sea Salt & Olive Oil offers a lighter, Mediterranean-inspired option, while Black Truffle brings a richer, savoury flavour for those after something a little more indulgent. Mature Cheddar & Onion, meanwhile, puts a premium spin on a classic combination, using mature cheddar from Somerset.
Tesco shoppers will also be able to get their hands on an exclusive fourth flavour, Apple Cider Vinegar & Sea Salt, which promises a sharper, tangier alternative.
Even the packaging has had a bit of a glow-up, with a striking gold interior giving the range a more premium feel before you’ve even tasted the crisps.
Having tried these crisps, we can confirm these crisps live up to the ‘gold’ standard in their name. They’d be perfect for any occasion, whether you hosting this festive season or enjoying a night in on the sofa.
Be warned though, they’re incredibly easy to polish off in one sitting!
Wayne Newton, Senior Marketing Director of Walkers Snacks at PepsiCo, said: “Walkers Gold does exactly what the name promises. From the quality of the crisps, to the premium ingredients and flavours, right through to the beautiful gold packaging, every detail has been designed to deliver something really special.
“We’re so excited to give consumers another reason to love Walkers and to bring something new to the crisp aisle – offering a little luxury at an affordable price and still delivering the taste and crunch they know and love from Walkers.”
The range is arriving on shelves ahead of the festive season and, unlike some limited-edition Christmas offerings, will be a permanent addition to the Walkers portfolio.