Joe Mellor

Joe Mellor

Head of Content

Who owns the customer within a business: marketing or sales?

By Drew Nicholson, CEO OgilvyOne dnx Sales vs. marketing In the 80s the typical hierarchy saw sales teams take the lead and Marketing Directors subjugated to exhibition stand design and brochure and signage production. At that time many organisations started to see the disconnect between sales and marketing such as unaligned...

How UK SMBs can use social media to stay competitive and drive revenue

By Mark Robinson, Market Business Developer, Canon UK To support this week’s Small Business Advice Week – which helps the UK’s 4.5 million SMBs thrive with advice from both leading experts and businesses across Britain – Canon’s SMB specialist Mark Robinson shares tips on how SMBs can reap the power...

Why everyone’s banging on about Margate

@BenGelblum Walk along the Kent coast where Thames estuary turns into North Sea, wind farms and shipping rising out of the dark blue expanse: you come across the ghosts of Victorian holidays. Abandoned coastal cafes and crumbling concrete lidos built into the sea where once thousands flocked to bathe. And...

The Rise of Workplace Technology

By Nathan Lee, TLE Correspondent  We are making a rather heavy dent in the digital age now and there seems to be no sign of this progression slowing. Recently, we've been caught in a whirlwind of smart watches, fitness trackers, mobile payments, super drones and robots.  These new and slightly...

Ten Top Tips For Being a Better Negotiator

By Jonathan O'Brien, CEO of Red Sheet 1. Decide exactly what you need beforehand It sounds obvious, but knowing what you want to get out of a negotiation before you start is imperative. Sometimes it is very clear, sometimes there could be several possible but acceptable outcomes. Without a clear...

Finding Home, Real stories of migrant Britain – Review

By Henry Austin Described as “a swarm” by Prime Minister David Cameron, images and stories about migrants attempting to gain access to the Eurotunnel have saturated British media this summer. But as Emily Dugan points out in the prologue of her new book “Finding Home, Real Stories of Migrants in...

6 Ways Independent Retailers can Grow their Business

By Nick Joelson, Marketing Manager at Liberis Every small business owner knows it takes a lot of hard work and dedication to keep yourself afloat and ahead of the competition. According to recent research by Simply Business, there has been a 110% increase in the number of independent retailers launched...

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